Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO) are pleased to announce the 9th recipient of the FASHION PRIZE OF TOKYO (FPT), an initiative dedicated to supporting and fostering fashion designers with the potential to achieve international recognition.
We are pleased to report that the announcement event was successfully held with the attendance of members of the fashion industry and other invited guests,
and concluded on a high note.

FASHION PRIZE OF TOKYO 2027 Award Winner
【 TANAKA ／ Sayori Tanaka ・ Akira Kuboshita 】

– Selection Process –

The participating brands were evaluated based on the following criteria:
・Potential to become an internationally recognized brand representing Tokyo
・Potential to increase brand awareness through its design, product range, and pricing
・Willingness to showcase internationally and the organizational capacity to implement the support provided
From the selected entries, the brand/designer with the highest potential was chosen as the award recipient.

– Jury –

Yukari Negishi ／ Executive Officer, Little League Company, Inc. Women’s Creative Director, Ron Herman
Yoshimi Nagao ／ Creative Director
Motofumi “Poggy” Kogi ／ Fashion Curator
Ryo Takashima ／ Fashion Director

– Future Support –

As part of the support provided through FASHION PRIZE OF TOKYO, showcase events in Paris are scheduled for January and June 2027, with the aim of increasing the brand’s international visibility.
An event is also scheduled to take place during Rakuten Fashion Week TOKYO in March 2027.
Further details will be announced once finalized.

“FASHION PRIZE OF TOKYO 2027” 9th Award-Winning Designers
Designers: Sayori Tanaka / Akira Kuboshita
Brand: TANAKA

【Designer Profile】

(Right) 
︎Sayori Tanaka
Founder and Designer of TANAKA. Raised under the influence of her father, an oil painter and kimono textile designer, and her grandfather, a landscape architect. After graduating from the Apparel Fashion Design Department at Tokyo Mode Gakuen, she began her career at Yohji Yamamoto, gaining experience as part of the creative team, as well as in knitwear and cut-and-sew design. She later joined Fast Retailing / UNIQLO, where she served as a leader of the Women’s Global Design. She moved to the United States in 2013 and founded TANAKA in New York in 2017.

(Left) 
︎Akira Kuboshita
Creative Director and Partner of TANAKA. After graduating from the Stylist Department at Bunka Fashion College, he joined Fast Retailing. At Uniqlo, he served as a leader of the Men’s Global Design Team, working primarily across UT, activewear, and knitwear, while also contributing to various creative and planning projects in Japan and abroad. In 2020, he formally joined TANAKA as a creative partner.

【Brand Profeal】

TANAKA is a unisex brand based in New York, launched in 2017.
“Clothing that spins together the past and the next 100 years. Clothing that is loved for a long time, transcending time and gender.
” Based on this philosophy, the brand is exploring the nature of new classics (masterpieces), moving back and forth between reality and creativity.
Centered around the borderless sensibility of the multicultural city of New York and modern Japanese denim based on Japanese artisan techniques, the brand freely travels between creative fields such as art, craftsmanship, traditional Eastern and Western crafts, and technology, while connecting people and society, culture and memory, through clothing.The brand has received international acclaim, including being selected as a “Radar Designer” by Bergdorf Goodman and winning the TOKYO FASHION AWARD 2023. The brand also designed the uniforms for Blue Bottle Studio – Kyoto, reconstructing workwear in a modern way and presenting a universal aesthetic that blends Western and Japanese cultures. The new line “Art of TANAKA”, launched in 2025, is centered around the designer’s philosophy. Moving freely beyond the boundaries of art, craftsmanship, traditional craftsmanship, and technology, while answering the question “What can we leave behind for the next 100 years?”
through its creations. It functions as a creative device that brings together the power of human hands and technology to more concretely put into practice TANAKA’s philosophy of “spinning together the past and the next 100 years.
” In August 2026, TANAKA AOYAMA was relocated and relaunched as TANAKA ATELIER STORE, a distinctive space embodying the brand’s creative vision and philosophy.

For inquiries regarding the award-winning brand, please contact T ANAKA NY TYO Inc.
Email: contact@tanakanytyo.com

For inquiries regarding this program, please contact Inagaki or Segawa, Press Representatives at alpha Brand Consulting, the PR team for the FASHION PRIZE OF TOKYO Secretariat.
Email：press@fashion-prize-of-tokyo.com

〈Organizer〉Tokyo Metropolitan Government, Japan Fashion Week Organization
〈Sponsored by Japan Airlines Co.
〈Official Media Partner〉 Senken Newspaper Co.