Towards an even more Unique and compelling Tokyo Fashion Week, through diverse and vibrant collections.

As of today, Friday, Nov. 13th, we are now accepting applications from brands to participate in Rakuten Fashion Week TOKYO 2027 A/W season hosted by the Japan Fashion Week Organization (Event period: Monday, March 15th – Saturday, March 20th 2027. Official venue: Shibuya Hikarie).

As fashion week presentation styles continue to diversify worldwide, Tokyo will also expand its range of styles—not limited to Runway shows—to include presentations. We will serve as a platform where each brand can express its unique vision and creative work in the most effective way possible.

This season, we will continue to strengthen our efforts to attract buyers and press from overseas, and promote international exchange and information dissemination as a globally significant fashion week. We also plan to implement various initiatives, including communication through our owned media, including official social media channels.

For details on support for exhibiting brands regarding the above, please see the “Exhibitor Guide (PDF)”.

Also, we look forward to hearing from the brands that will be approaching a milestone year next year or considering anniversary initiatives. We at JFWO would be pleased to discuss with you in exploring ways to celebrate together and support your brand’s milestone.

■ How to apply

Please read the Participation Guide (PDF) carefully before submitting your application via the application form.
Please address sample lookbooks as follows: Japan Fashion Week Organization / Attn: Minegishi.
※For details on how to apply, please refer to P.19 of the “Participation Guide”.
※Group presentations will be entered in a separate category from the official Designers Shows. Please contact the person in charge for details.
※ If you wish to use the official venue, please refer to the “Hikarie Hall Venue Guide.”

First-time participating brands must complete the Hearing Sheet for Participating Brands and upload it to the Application Form 4/4 Submission.

■ Submitting of application documents/materials

Please clearly mark sample lookbooks as “Rakuten Fashion Week TOKYO 2027 A/W Application” materials and mail them to the address below.
Post to:Giraffa bldg. 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo, 150-0012 Japan Fashion Week Organization
For Inquires: rakutenfwt27aw@jfw.jp

■ Application deadline

Must be received by Dec.11th (Fri) 2026, 18:00 Japan time

※Any/all applications received after the deadline will not be accepted for any reason whatsoever.
※Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the participating brand apply themselves. For any queries, unclarity regarding application, please contact the JFWO secretariat directly.

■ Official venues preview tour

We will have the venue tour on the dates below.
Date : Tuesday 17 Nov. from 16:30～
Place : Shibuya Hikarie（Application deadline：Sun 15th Nov 18:00 JST)
If you wish to participate in the preview tour, please apply by the deadline.
Application address:  yuka@jfw.jp Attn Minegishi