“THIS IS MY PARTNER,” the production area activation PR project being implemented across the MBFWT 2015 S/S and 2015-16
AW two seasons. The PR creations from 5 pairs of designers and partner companies announced during the MBFWT 2015 S/S exhibition have been released on the THIS IS MY PARTNER webpage.

ATSUSHI NAKASHIMA (Designer : Atsushi Nakashima)

■Partner production company
Daiichi Knit Marketing Co.,Ltd.(Mitsuke City, Niigata Prefecture / Manufacturing and marketing men’s and women’s knitwear)
■PR work
Knitted iPhone case with an original design (distributed to visitors)
A material which is strong against friction, durable, and less likely to wrinkle has been used to create a woven knit-structure with reasonable stretch with its dense knitted fabric.

DISCOVERED(Designer : Tatsuya Kimura / Sanae Yoshida)

■Partner production company
Textile Labo co., LTD.
■PR work
Canvas panel board using 2015 S/S original textiles
In order to pursue a certain texture for this panel board, the vertical and horizontal placements of the loom were adjusted to create an Afghan stole (keffiyeh) texture woven by a rare dobby loom, which incorporates a ground organization consisting of 24 individual heddles. A screen stencil was created based on the original drawing, and a shirting texture with textile printing applied by hand processing combining the adhesive with the dye was used.

DRESSEDUNDRESSED(Designer : Takeshi Kitazawa / Emiko Sato）

■Partner production company
Yamaei Keori Co.,Ltd.(Tsushima City, Aichi Prefecture / Manufacturing and marketing woolen textiles)
■PR work
MOTION FILM（YouTube）

FACTOTUM(Designer : Koji Udo)

■Partner production company
AGITPUNKT(Kurashiki City, Okayama Prefecture / Manufacturing primarily men’s jeans)
■PR work
Rider’s Denim with a 3D processed coating / Specialized hanger
The fabrics, sewing, and processing were all completed within Okayama Prefecture. Appearing to have come from actual wear by people, the wrinkles are maintained almost permanently by 3D processing. Development was begun together with a processing plant three years ago in order to achieve this processing technique, with the first debut of the project at this event.

IN-PROCESS BY HALL OHARA(Designer：Yurika Ohara / Steven Hall)

■Partner production company
colormark co., ltd.(Komatsu City, Ishikawa Prefecture / Digital dyeing for fashion accessories (e.g. legwear) and building materials)
■PR work
Colormark’s 10th Anniversary Commemorative Limited Edition Print Knit Panel
To commemorate the 10th anniversary since the founding of Colormark, a large format panel taking advantage of the maximum print width of 120cm will display a knit material (P70 / A30) printed (digitally stained) with a limited design incorporating the company concepts of Colormark on the IN-PROCESS BY HALL OHARA 2015 S/S main graphic.

THIS IS MY PARTNER webpage