Utilizing the assistant project by the Organization for Small & Medium Enterprises and Regional Innovation, Japan Fashion Week Organization is promoting “tokyoeye 2016 Project” to support up-and-coming small and medium fashion brands which aim to expand overseas. A total of 12 women’s brands, largely those that participated in Mercedes-Benz Fashion Week Tokyo, have been selected to join Tranoï Femme to be held in Paris in October 2015.

Prior to the decision, all brands participating in the project designed and improved their 2016SS fashions to be exhibited in Paris under advice on product development by Ms. Cindy HO, a consultant invited from France, and Mr. Armand HADIDA, founder of select shop “L’Eclaireur” and Artistic Director of Tranoï.

Designers who received their guidance made comments such as “Their specific advice on size and price adjustment to enter the overseas market was informative,” and “Mr. Hadida made severe comments but it was a precious opportunity to become aware of difficulties in the international market.”

Tranoï Femme is the most important fashion trade show in Paris. This year, it will be held from October 2 to 5 with Carrousel Du Louvre as the more central venue, where the tokyoeye 2016 Project will run booths.

● tokyoeye 2016 participant brands for TRANOÏ FEMME

A DEGREE FAHRENHEIT
Chika Kisada
DRESSEDUNDRESSED
IN-PROCESS
KICS DOCUMENT.
KOI
MIDDLA
Motohiro Tanji
motonari ono
ROGGYKEI
SOMARTA
uemulo munenoli
＊in alphabetical order

tokyoeye 2016 –Key Visual

Key visual by artist, Asae SOYA

To strongly present the image of the tokyoeye 2016 Project, “sora-A-glow,” the work of budding artist, Asae SOYA, who is active at home and abroad, has been adopted as the key visual. Catching people’s attention with light and colors, her work links the trend of the 2016SS season that strongly expresses the influence of digitalization and technology over feminineness. Thus it impressively conveys the various attractive elements of the brands participating in the tokyoeye 2016 Project.

Profile: Asae SOYA

Asae SOYA obtained a doctorate in fine arts from the Tokyo University of the Arts in 2006. She works in interdisciplinary fields, such as painting, installation and video installation. Soya’s works are all filled with vibrant colors and light, while also possessing a dynamic sensation and subtlety that can awaken not only viewers’ visual senses but also their physical sensations. In 2001, she won the Grand Prize in the SHELL ART AWARD, and in 2002, the VOCA Prize in Vision of Contemporary Art. In 2013, she won the Culture and Art Incentive Award in the Yokohama Culture Award, and also the Future Prize in the Kanagawa Cultural Award. For all of 2014, she was in NYC through a fellowship from the Japanese Government.
http://www.morning-picture.com/

Invited experts

Armand Hadida
Founder of a select shop, L’Eclaireur, and Artistic Director of Tranoï
He opened a select shop, L’Eclaireur, in Paris in 1980. Digging up edgy, luxury brands from many countries and introducing them to the world, he developed his shop into the most influential one in the industry that drives world trends. He currently operates six shops in Paris, and is energetically exploring new and attractive brands. Since 2004 he has been the Artistic Director of TRANOÏ, the famous Paris fashion exhibition. Although its size is increasing, TRANOÏ is known for its strict entry process, making itself an important exhibition which buyers from around the word visit first and foremost.

Cindy Ho
Fashion business consultant
As a freelance director/buyer, Ho purchases for select shops and show rooms and makes proposals about brands to the shops and show rooms. She also participates as an adviser to designer training projects in emerging countries. From her career of serving as overseas sales director for Yohji Yamamoto, she has extensive global networks with influential buyers and is well-versed in Japanese fashion brands.

■inquire
tokyoeye 2016 office：tokyoeye@ifs.co.jp
PR：Nancy CHABERT / Agence Renommée　nchabert@renommee.fr