Designer Profile

Born on 1984 in Seoul ,Korea. Enrolled ESMODE in 2003.
Afterword, established his first Punk brand in KOREA, as well as produced rock band costumes and artworks . He then visited London, Paris, Tokyo, Bangkok, experiencing various underground punk. This holds as the roots of his creations.

Bajowoo moved to Tokyo in 2008, enrolled in a Dressmaker School in 2010.　At the autumn/winter season in 2012, when he was a sophomore in college, established the brand 99%IS-. He debuted the RUNWAY of 2013S S Mercedes-Benz-FashionWeek TOKYO.

Brand Profile

[Established year] 2012
99%IS- is a totally new fashion brand, established by Korean designer, Bajowoo.

Elegant and street-style designs based on rock taste, creating a unique and original mode style.
In the first collection, the brand used authentic leather items encrusted with original studs and detail in order to express a new global philosophy and attention.

Collaborating with COMME des GARCONS , GEORGE COX ,MACKIN TOSH
Globally famous musicians (Chris Brown , Justin Bieber , LADY GAGA , Miguel , BIGBANG etc..), has worn 99%IS- designs as stage costumes, as well as private fashion items.

Category

Men's / Ready To Wear, Shoes, Bags, Hats, Accessories and others