DECEIVE..
BRAND

DECEIVE..
Debut in September 2010. DECEIVE..= delude, fool or mislead. It is a brand that lets you stage a different than usual self with the help of the deceptive power of fashion. This is a brand that offers styles that embed feminine values of self-importance using keywords such as 'MODE' and 'LUXURY' for active women in their 20s - 40s.
DESIGNER

Yoko Sakai
Born in 1983, she has been a part of leading apparel companies and has been involved in a wide range of fields within the clothing industry including planning, production, and modeling.
After joining WHRP, Inc. in December 2009, she launched a new apparel business division called DECEIVE.. and became the Director.
Products are currently delivered wholesale to 50 select stores within Japan and 3 stores internationally.
Products are offered in limited time shops or in the WLOUNGE online shop on the company website as well.
After joining WHRP, Inc. in December 2009, she launched a new apparel business division called DECEIVE.. and became the Director.
Products are currently delivered wholesale to 50 select stores within Japan and 3 stores internationally.
Products are offered in limited time shops or in the WLOUNGE online shop on the company website as well.
CATEGORY
Women's / Clothing, Shoes, Bags, Hats, Accessories and Cosmetics
CONTACT
HEAD OFFICE
WHRP,Inc.
Awl Tower Office 306/307 4-21-1 Ikebukuro, Toshima-ku, Tokyo 170-0013 JAPAN
TEL: 03-3987-9274 / FAX: 03-3987-9275
PRESS
Ms. Yoko Sakai[WHRP,Inc.]
Fine Aoyama 10F 6-2-13 Minami Aoyama, Minato-ku, Tokyo 107-0062 JAPAN
TEL: 03-6418-5050 / FAX: 03-6418-5051
MAIL: information@deceive.jp
2013 S/S








































