Designer Profile

Born in 1983, she has been a part of leading apparel companies and has been involved in a wide range of fields within the clothing industry including planning, production, and modeling.
After joining WHRP, Inc. in December 2009, she launched a new apparel business division called DECEIVE.. and became the Director.
Products are currently delivered wholesale to 50 select stores within Japan and 3 stores internationally.
Products are offered in limited time shops or in the WLOUNGE online shop on the company website as well.

Brand Profile

Debut in September 2010. DECEIVE..= delude, fool or mislead. It is a brand that lets you stage a different than usual self with the help of the deceptive power of fashion. This is a brand that offers styles that embed feminine values of self-importance using keywords such as 'MODE' and 'LUXURY' for active women in their 20s - 40s.

Category

Women's / Clothing, Shoes, Bags, Hats, Accessories and Cosmetics