fur fur

At the root of design lies
A fondness for that which is incomplete or fleeting
Elegance within tattered and crooked clothing
Clothes-making with emotion
A sense of naturalness A desire to continue conveying this feeling through the culture of fashion

Born in 1967. He graduates from an engineering non-degree graduate program after cultural dress institute fashion engineering apparel design course graduation. It is engaged in the direction of many brands, starting of a shop, etc. A ""fur"" will be started as a label from an own brand for 05 years. A form will be changed from a label to a brand in 06, Aya Furuhashi who was an assistant of Chida deals with a design, and Chida acts as a director. It ages 08 and participates in the Tokyo Collection. A brand name will be changed into a ""fur fur"" from a ""fur"" from winter season in the autumn of 08 to 09. The pity to an imperfect thing and a transitory thing and the elegance in the dress which tattered and was distorted are made into the bottom of a design, and it is performing making dress with feeling.