SOMARTA

[Established year] 2006
In September 2006, Hirokawa released a body wear series called 'Skin' whose concept is 'the possibilities of apparel for a body', releasing 2007 S/S collection during Japan Fashion Week in September. Hirokawa won the 25th Mainichi Fashion Grand Prix New Comer's Prize and Shiseido Sponsorship Award in Aug 2007.
In April 2008, she entered her installation works "Secret Garden" and "ENGRAVER"which features digital technology for Milano Salone 2008 Italy TRIENALE Design Museum as an artist from Canon [NEOREAL] Exhibition , and she also released interior furniture "Skin + Bone Chair" for the exhibition. Hirokawa exhibited her Concept Car and installation works in October at [iQ X SOMARTA MICROCOSMOS] Exhibition collaborating with TOYOTA.

Hirokawa introduced the bodywear line, Skin Series under the concept of "possibility of clothing on the body" in 2006. SOMARTA has been presented at JFW since '07 S/S. In 2007, she won the NEWCOMER'S PRIZE at MAINICHI FASHION GRAND PRIX. In 2008, her installation work and new furniture collection were shown at 2008 Canon NEOREAL Exhibition at Milano Salone. She has presented installation pieces at iQ×SOMARTA MICROCOSMOS Exhibition in collaboration with Toyota's iQ, the micro-premium car at DESIGNTIDE TOKYO 2008.