TANAKA

[Established year] 2017

< TANAKA（タナカ） >
TANAKA is a unisex brand based in New York, launched in 2017.
"Clothing that spins together the past and the next 100 years. Clothing that is loved for a long time, transcending time and gender." Based on this philosophy, the brand is exploring the nature of new classics (masterpieces), moving back and forth between reality and creativity.
Centered around the borderless sensibility of the multicultural city of New York and modern Japanese denim based on Japanese artisan techniques, the brand freely travels between creative fields such as art, craftsmanship, traditional Eastern and Western crafts, and technology, while connecting people and society, culture and memory, through clothing.
The brand has received international acclaim, including being selected as a "Radar Designer" by Bergdorf Goodman and winning the TOKYO FASHION AWARD 2023. The brand also designed the uniforms for Blue Bottle Studio – Kyoto, reconstructing workwear in a modern way and presenting a universal aesthetic that blends Western and Japanese cultures.
The new line "Art of TANAKA", launched in 2025, is centered around the designer's philosophy. Moving freely beyond the boundaries of art, craftsmanship, traditional craftsmanship, and technology, while answering the question "What can we leave behind for the next 100 years?" through its creations. It functions as a creative device that brings together the power of human hands and technology to more concretely put into practice TANAKA's philosophy of "spinning together the past and the next 100 years."

TANAKA is a unisex brand based in New York, launched in 2017.
The brand's founder, Sayori Tanaka, grew up in Niigata, surrounded by beautiful nature and rich traditions. From an early age, she was influenced by her father, a Western-style painter and kimono textile designer. Her first experience in fashion was knitwear design at Yohji Yamamoto. After that, she served as the leader of the global design team at UNIQLO (Tokyo, Shanghai, New York), before launching her own brand in 2017. Akira Kuboshita, who joined her as a creative partner in 2020, has a career leading men's and activewear/knitwear within UNIQLO's global design team (Tokyo, Shanghai, New York).
In 2018, the company debuted its first collection, "TANAKA Spring Summer 2018," at a joint exhibition in New York. Since then, the brand has expanded internationally through showrooms in Paris and Milan, and has grown its presence primarily in Europe.
In 2019, the brand gave multiple presentations in New York, and in 2021, it began holding solo exhibitions in Japan. Since then, they have been traveling between the two cities, building a foundation for activities that connect Japan and the world.
In 2022, TANAKA was selected as "FW2022 Radar Designer" by Bergdorf Goodman in New York, and in the same year, it won the "TOKYO FASHION AWARD 2023" in Tokyo. In 2023, the brand held its first runway show and opened its company-owned store, "TANAKA AOYAMA."
TANAKA also designed uniforms for Blue Bottle Studio-Kyoto (Blue Bottle Japan), reinterpreting workwear in a modern way and expressing a universal aesthetic that blends Western and Japanese cultures. In 2024, TANAKA SHIBUYA opened on the 3rd floor of Shibuya Parco, further spreading the brand's worldview.
In 2025, a new line of expression, "Art of TANAKA,” a line that transcends diverse creative fields and puts into practice the designer's philosophy and explorations was launched.