Style
Selected by2014 S/S
Kazuyoshi Minamimagoe
BEAMS Creative Laboratory Senior Creative Director
Selected Style
I think we’re one of the representative brands of the Fashion Week Tokyo. As a veteran that continues to evolve, I want to dispatch Tokyo’s creations to the world.
A Japanese taste that doesn’t fall into exoticism is fantastic. Sophisticated as clothing while keeping a Japanese identity.
Brand
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While preserving the street DNA, we are taking the mixture taste unique to Tokyo and sublimating it to a mode style.
A mix between Goth and sports is cool! A portion of the Paris Collection featured sports socks with stripe decorations. The sharpness of the senses held by a designer to people from the same generation.
Brand
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Morikawa-kun is exactly the top runner for dark mode designs!
While using wild motifs such as biker and leather, the items are finished with an elegant and sexy style.
Brand
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Recommended Items
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The mix of the Guernsey Sweater with Marine borders both related to the ocean. We were taken by the design that featured both an element of surprise as well as a strong affinity.
Curator's Profile
Kazuyoshi Minamimagoe
BEAMS Creative Laboratory Senior Creative Director
Appointed as the Beams Creative Laboratory Senior Creative Director in May 2010. Before this position, he was a Ray BEAMS buyer and creative director, supporting the company for more than a quarter of a century.
Recommended Shop
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The Beams shops along Meiji street in Harajuku.
From high-end, luxury brands to street brands, Tokyo brands, art, and pop culture; as long as you go around the Beams shops in this area, you will have a good understanding of Tokyo’s fashion and culture scene.
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Although it has a bit of a deep feeling, it’s a night amusement park for adults, featuring subdued bars, chic cooking, shady snack pubs, and more. You can enjoy an exotic TOKYO NIGHT.
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STUDIOUS
A boutique specializing in Japanese brands, professing “From Japan to the World.” You can check out popular Tokyo brands if you visit this shop.
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A coffee shop owned by latte art world champion Mr. Sawada. It’s become a mecca for people in the coffee industry around the world. Aside from the really delicious coffee, it also features collaboration goods and clothing with the B:MING LIFE STORE.
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Shanghai xiaochi
A Chinese restaurant located down the dubious and complicated back alleys of the Kabukicho district. You can enjoy delicious Chinese food with a black rain-esque exoticism.
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As long as you hit this area, you will pretty much be OK on the Tokyo sub culture scene. Very compact and chaotic, you can spend an entire day here without becoming tired.
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CHAOS MARKET
I still haven’t been, but it’s the shop belonging to Kotake-kun from 5okai.
Curators
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Misha JanetteFashion director, journalist, "Tokyo Fashion Diary" blogger
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Kazuyoshi MinamimagoeBEAMS Creative Laboratory Senior Creative Director
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Shogo YanagiFAKE TOKYO Chief Director
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Map Up to date with fresh information on the Rakuten Fashion Week TOKYO show, exhibition venue and shops and restaurants recommended by people in the fashion industry. -
Style Introducing Tokyo-esque styles & items by shops and media famous in Japan and abroad. -
Blog Blogs introducing behind-the-scenes information on Japanese manufacturing, updated by individuals supporting Japan’s textile industry. -
Snap Popular snap sites feeding the latest fashion from the streets of Tokyo.
