Information
JAN. 26, 2012

MBFWT 2012-13 A/W | Release of key visual

Mercedes-Benz Fashion Week TOKYO 2012-13 A/W key visual also the creative director is KAIE MURAKAMI, the art director is Erotyka, the unit with Tomoyuki Yonezu and Tiffany Godoy.
And also all clothes using for this key visual are Japanese brands’.
Check it out!

Mercedes-Benz Fashion Week TOKYO 2012-13 A/W Key Visual

KEY VISUAL CONCEPT
THEME :「FUTURE / CLASSIC」

VISUAL KEYWORD
・ MINIMAL LINES
・ ELEGANT
・ SCULPTED VOLUME
・ TRADITION

Approximately 40 years ago Japanese designers opened the world’s eyes to the possibilities of creative fashion by uniquely interpreting and expressing such elements as elegance, graphics and monotone. The influence of these designers remains strong and they continue to stimulate and influence many creators all over the globe. This season’s theme of “Future/Classic” expresses the traditional side of Japanese fashion through static, elegant visuals during this period of maturation of Japan’s fashion scene. These visuals compliment the “Energetic” key visuals for S/S that express the energy of Tokyo’s street culture thereby completing Japan’s fashion history to date. By expressing timeless value based on historical background Japan flaunts its presence as one of the world’s advanced fashion industry nations.
KAIE MURAKAMI

STAFF
Creative Director: KAIE MURAKAMI (SIMONE)
Art Directors: Erotyka (FEMME) TOMOYUKI YONEZU, TIFFANY GODOY
Photographer: KOICHIRO DOI (angle)
Stylist: TOSHIO TAKEDA (MILD inc.)
Hair Stylist:  DAI MICHISHITA (FEMME)
Make-up Artist:  UCHIIDE (SEPT inc.)
Models : DAISUKE (DONNA), MAAYA (DONNA)

CREDIT
WOMENS
jacket(HISUI)
tops(ROGGYKEI / XANADU)
pants(G.V.G.V. / k3)

MENS
gown(EMODA)
tops(ato)
belt(SAPHIR EAST / ESTEEM)
wrap skirt(DRESSEDUNDRESSED)
pants(ato)

Contact:
HISUI
 00ss ink. tel.03-6410-4004
ROGGYKEI
 XANADU TOKYO tel.03-6459-2826
・G.V.G.V.
k3 office tel.03-3464-5357
EMODA
 EMODA LUMINE EST Shinjuku tel.03-3355-1560
ato
 ato press office tel.03-5468-5137
SAPHIR EAST
 ESTEEM PRESS tel.03-5428-0928
DRESSEDUNDRESSED
 the wall showroom tel.03-5774-4001

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