［Information from PARCO］

PARCO Co., Ltd. (“PARCO”), together with a wide range of domestic and international partners, this month launches HELLO, SHIBUYA TOKYO WITH SINGAPORE to provide Japan’s next generation of leading fashion
brands with opportunities for ASEAN business growth（Cooperation: Japan Fashion Week Organization）.

The Project is a test-marketing case designed to help the next generation of leading fashion operators to overcome marketing, outlet management and back office know-how challenges that can be a barrier to needed ASEAN expansion.
PARCO is promoting the project in broad collaboration with Japanese and international organizations under contract with the Ministry of Economy, Trade and Industry’s 2012 “Cool Japan Promotion Strategy Program”.
Incorporating retail space (pop-up shops), a fashion show and trade event, the Project showcases fashion, general merchandise and food under the three themes of Incubate, Shibuya urban contribution with inbound perspectives and Market creation through local collaboration PARCO supports the international expansion and business continuity of these fashion operators and hopes to help develop fashion and craftsmanship in the future that Japan can be proud to show the world.

★Cool Japan retail space★

■Dates
February 22, 2013 (Fri.) – March 10, 2013 (Sun.)

A reception will be held on February 21 (Thurs.) from 19:00.
*Will be open to anyone ! Please RSVP using this link by 20 February.
*E-DM is here（JPEG）.

■Main Venue
Plaza Singapura, 1F main atrium

■Participating brands
30 brands/26 shops
[TOKYO FASHION WEEK AND DESIGNERS]
A DEGREE FAHRENHEIT / ANREALAGE / G.V.G.V. / JUN OKAMOTO / KEITA MARUYAMA / Lily Brown / matohu / mintdesigns / motonari ono / my panda / plumpynuts /snidel / THEATRE PRODUCTS /Yasutoshi Ezumi
[TOKYO NOW (FASHION AND GOODS)]
Gizmobies / MIIA / MURUA  / vlli vlli
[SINGAPORE DESIGNERS CURATED BY PARCO next NEXT]
Chalk / Coupé-cousu / max.tan / PAULINE.NING / rêvasseur
[POP-UP STORES]
CLUB 21b / HELLO, SHIBUYA TOKYO / Plaza Singapura

★Events★

Fashion show
■Date&Time
February 22 (Fri.) 19:00 ~

■Venue
red dot design museum

■Participating brands
ANREALAGE / mintdesigns / max.tan（SINGAPORE）
＊All pop-up participating brands

Trade event
*A tradeshow focused on general merchandise
■Date

March 7 (Thu.) – March 8 (Fri.)
■Venue
Plaza Singapura, 1F main atrium

■Participating brands
11 brands

*Art exhibition: Exhibition of art by creators participating in Shibuya culture festival

“HELLO, SHIBUYA TOKYO” Facebook
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【Contact information regarding this project】
PARCO Co., Ltd. Public Relations Office
Fax. +81-3-3477-5769
www.helloshibuyatokyo.jp