Nihon L’Oreal K.K. , the Japanese corporate entity of the world’s largest cosmetics company, L’Oreal Group, has concluded a contract with Japan Fashion Week Organization for L’Oreal Professionnel the hair care product brand for hair salons, to become the Official Hair Sponsor for Mercedes-Benz Fashion Week TOKYO for one year.

L’Oreal Professionnel has been actively involved in recent fashion events both in Japan and abroad, such as working backstage on hair for 、A DEGREE FAHRENHEIT’s collection that was chosen as the first overseas dispatched designer to the Mercedes-Benz Fashion Week Berlin 2013 A/W under the Mercedes-Benz International Designer Exchange Program (provisional name).