MBFWT 2014 S/S, Key Visual Released!
Mercedes-Benz Fashion Week TOKYO 2014 S/S’s key visual is completed by graphic designer and art director Rikako Nagashima!
Mercedes-Benz Fashion Week TOKYO 2014 S/S
Key Visual
【CONCEPT】
Dressing up is a drawing.
I guess what people feel when they wear a clothing is either comfort from suitableness, or a desire of becoming something more than what they are.
The desire is to draw how you want to be in your mind.
Something new, something you’ve never seen.
Your future, those whom you’ll meet in the future.
New places, pathless roads.
I believe that the power to draw your image in your mind can be an energy to make yourself who you want to be.
Draw your life. Draw it with colour.
【STAFF】
■GRAPHIC DESIGNER & ART DIRECTOR
Rikako Nagashima
Born in November 11, 1980.
Graduated department of Visual Communication Design of Musashi Art University in 2003.
She has Her major works include: graphics for “Laforet Harajuku”’s annual advertising campaign, design for YCAM10th anniversary concert of Ryuichi Sakamoto, packaging design for private chocolate brand “YVAN VALENTIN”,branding for HAND MADE ART STORE “BOMDO” etc, she works on branding, CI, VI, fashion and product design, advertising based on graphic design.
And also she is engaged in “PEACE SHADOW PROJECT” as a personal work with contemporary artist Tatsuo Miyajima.
Personal exhibition is held at the 、Ginza Graphic Gallery from October 3 to October 28, 2013.
Awards received:
She received variety of awards inside and outside the country; Mainichi Advertising Design Award（2005）, Tokyo ADC Award（2006、2011）, New York ADC Silver Award（2004）, Cannes Design Silver Award（2011）, Asia Pacific Gran Prix Advertising Festiva（2011）l, JAGDA Newcomer Award（2010）, London D & AD Silver award（2012）, Warsaw Biennale Silver Award（2012）, Japan Packaging Design Gold Award（2013）, Minister of Economy（2013） etc. And also she was in charge of the international judgement of New York ADC award.
■PHOTOGRAPHER
Kazuhiro Fujita
■HAIR & MAKE-UP ARTIST
Katsuya Kamo (mod’s hair)
■STYLIST
Mana Yamamoto
■MODEL
Nastya Siten (BRAVO MODEL)
