Mercedes-Benz Fashion Week TOKYO 2015 S/S
Key Visual

【CONCEPT】
Fashion is a “dream”.
People envision their own unique world, sensing the limitless perspective granted by fashion.
“Wearing this makes me want to be there!”
“Wearing this fills me with confidence and joy!”
“Wearing this brings me closer to my ideal!”
A world of limitless imagination that flares out from fashion—that’s what the “dream” is.
This is a visual representation of a surreal world imagined by a particular model.

【STAFF】
■CREATIVE DIRECTOR & ART DIRECTOR　
YOSHIROTTEN

Yoshirotten is a Tokyo based graphic designer and an art director who works across wide range of fields, with a specific focus on art, fashion and music.
He has gained international recognition – commercially and artistically – with work for vast client list ranging from multinational companies or luxury brands to emerging artists including Boysnoize, ACE Hotel, NY city magazine, seven stars, Aerospace Exploration Agency, John Lawrence Sullivan, INSIGHT, AMBUSH® and UNIQLO among many others.
He is also constantly working on his art works that are original yet fantasic. He is not afraid to challenge himself to create his own universe through various media from prints to sculptural pieces. Those works always contains his aesthetic, suprise and his tune to it. He released 2 zines of his art work in the past which dissapeared in a second. And he will be releasing his monograph through GASBOOK in 2013.
http://yoshirotten.com/

■DESIGNER
YOSHIROTTEN（RALPH）
Sou Numata（RALPH）

■PHOTOGRAPHER
Takashi Kamei（W）

■STYLIST
Tsuyoshi Kurata（AVGVST）

■HAIR ARTIST
Hidetoshi Saiga（TONI&GUY JAPAN）
*Supported by L’Oréal Professionnel, Supporting Partner of MBFWT

■MAKE-UP ARTIST
Sadafumi Ito（SIGNO）

■CG
YUUKI WATANABE

■MODEL
Anna E（parfe）

■COSTUME COORDINATION
YOHJI YAMAMOTO Inc.
Bunka Gakuen Fashion Resource Center