MBFWT 2015 S/S | 2nd Key Visual Release!
Classic
New Age
Street
Three patterns were released for the Mercedes-Benz Fashion Week TOKYO 2015 S/S key visuals by graphic artist and art director YOSHIROTTEN.
The styling themes have been set for each, with the visual release previously as “Classic” (top), and the others as “New Age” (middle) and “Street” (bottom).
The visuals will be posted throughout the Shibuya HIKARIE site during the MBFWT 2015 S/S exhibition, so please be sure to check them out.
Mercedes-Benz Fashion Week TOKYO 2015 S/S
Key Visual
【CONCEPT】
Fashion is a “dream”.
People envision their own unique world, sensing the limitless perspective granted by fashion.
“Wearing this makes me want to be there!”
“Wearing this fills me with confidence and joy!”
“Wearing this brings me closer to my ideal!”
A world of limitless imagination that flares out from fashion—that’s what the “dream” is.
This is a visual representation of a surreal world imagined by a particular model.
【STAFF】
■CREATIVE DIRECTOR & ART DIRECTOR
YOSHIROTTEN
Yoshirotten is a Tokyo based graphic designer and an art director who works across wide range of fields, with a specific focus on art, fashion and music.
He has gained international recognition – commercially and artistically – with work for vast client list ranging from multinational companies or luxury brands to emerging artists including Boysnoize, ACE Hotel, NY city magazine, seven stars, Aerospace Exploration Agency, John Lawrence Sullivan, INSIGHT, AMBUSH® and UNIQLO among many others.
He is also constantly working on his art works that are original yet fantasic. He is not afraid to challenge himself to create his own universe through various media from prints to sculptural pieces. Those works always contains his aesthetic, suprise and his tune to it. He released 2 zines of his art work in the past which dissapeared in a second. And he will be releasing his monograph through GASBOOK in 2013.
http://yoshirotten.com/
■DESIGNER
YOSHIROTTEN（RALPH）
Sou Numata（RALPH）
■PHOTOGRAPHER
Takashi Kamei（W）
■STYLIST
left: Tsuyoshi Kurata（AVGVST）
middle&right: Tatsuya Shimada
■HAIR ARTIST
left: Hidetoshi Saiga（TONI&GUY JAPAN）
*Supported by L’Oréal Professionnel, Supporting Partner of MBFWT
middle&right: Yutaka Kodashiro（mods hair）
■MAKE-UP ARTIST
left: Sadafumi Ito（SIGNO）
middle&right: Yusuke Saeki（BRAQUE）
■CG
YUUKI WATANABE
■MODEL
left: Anna E（parfe）
middle&right: Stef Van Der Laan（BRAVO MODELS）
■COSTUME COORDINATION *left
YOHJI YAMAMOTO Inc.
Bunka Gakuen Fashion Resource Center
