Starting from the Mercedes-Benz Fashion Week TOKYO 2016 A/W, to be held between March 14th, 2016 (Mom) – 19th (Sat), MasterCard (head office: Purchase, New York, Division President for Japan: Mr. Nandan Mer) will participate as an official sponsor of the event.
Presently, MasterCard is offering a new program to their card members, named “Priceless Japan”, to provide various attractions of Japan that money simply cannot buy.
As an effort to deliver even more benefits to their cardholders, they are planning collaborative events in the upcoming MBFWT.
The Grammy® Award-winner, fashion icon and MasterCard Global Ambassador, Gwen Stefani is part of this campaign, and will be in Tokyo during the MBFWT term. (As of December 15th (tues.) 2015, a campaign to promote use has also commenced.)

“For MasterCard, this sponsorship signifies an opportunity to give local style lovers unparalleled access to some of this country’s most visionary and creative designers,” said Nandan Mer, Division President for Japan. “It also allows us to celebrate Japan – a country known globally for its massive influence on design, art and innovation – with just a swipe or tap of a MasterCard card or payment device.”

To date, access to Mercedes Benz Fashion Week Tokyo has been exclusively reserved to members of the press, industry insiders, and by-invitation-only VIPs. The partnership with Mercedes-Benz Fashion Week Tokyo will provide MasterCard cardholders the opportunity to win:
•Priceless access to some of the most exciting shows at Mercedes Benz Fashion Week Tokyo
•Exclusive backstage passes and tours during the events
•Meet and greets with designers
•Special access to fashionable events

MasterCard is also proud to announce that Grammy® Award-winner, fashion icon and MasterCard Global Ambassador Gwen Stefani will be in Tokyo during the upcoming edition of Mercedes Benz Fashion Week Tokyo on behalf of Priceless Japan. Ms. Stefani, along with award-winning designer Keita Maruyama, will be hosting Priceless Surprises exclusively for local cardholders in Tokyo. Visit www.priceless.com/japan to learn more about how to unlock these exclusive benefits that money simply cannot buy.

“Sponsorships like this are an important component of MasterCard’s integrated marketing mix because they deliver on our Priceless promise of connecting consumers in the closest ways possible to their passions,” said Mr. Mer. “In Japan, we have recently partnered with the Tokyo International Film Festival, hosted a MasterCard Legends Academy featuring MasterCard Golf Ambassador Hiroyuki Fujita, and granted exclusive access to Sensation Tokyo to provide cardholders with Priceless experiences. We have also sent Japanese cardholders around the world for once-in-a-lifetime experiences at marquee events such as The British Open and the 2015 Rugby World Cup.”

About MasterCard

MasterCard (NYSE: MA), is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.
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