The key visual for Mercedes-Benz Fashion Week TOKYO 2016 A/W is now complete.
The creative & art direction and graphic design work for the key visual was undertaken by Masanori Sakamoto; a representative for design firm Deltro who has been active primarily in the fields of on-screen media art direction and design.

 

Mercedes-Benz Fashion Week TOKYO 2016 A/W
Key Visual

Concept

XOR (Exclusive or)

Choosing material from numerous choices, making that determining cut, struggles with infinite possibilities/different time axises.
Through the process of fashion design, the designer goes through an infinite number of choices, trial and error.
This concept is an abstract expression of such production processes.

Staff

■CREATIVE & ART DIRECTOR / DESIGNER
Masanori Sakamoto (DELTRO)

Sakamoto was born in Shizuoka Prefecture, Japan, in 1972. He serves as the representative for design firm Deltro, and is also an art director/designer. He became self-employed in 1999, and has engaged in art directions, designs, and programming for a diverse range of fields including companies, fashion, and animations. In 2009 he launched Deltro Inc. together with technical director and programmer Ken Murayama. Deltro straddles media and fields by setting its main pillar as design/technology-based expressions, and is continuing with its efforts to share inspirations and the essence of things with people. He received a multitude of advertising awards from groups in Japan and elsewhere, including the Cannes Lions International Advertising Festival, the CLIO Awards, the D&AD awards, and the One Show. He actively develops original typefaces regardless of client-order or private-based works. Some of his representative works are: the IntelR “The Museum of Me” website and the Honda “RoadMovies” app; promotion activities for UNIQLO or Nike in the field of fashion and sports; “iida UI European-language fonts for au INFOBAR” with regard to typeface development; and “Ghost in the Shell: S.A.C.,” ”Eureka Seven,” and “Guilty Crown” websites for animation works.
http://deltro.jp

 

■MODEL
Ayana Miyamoto (sora)

■PHOTOGRAPHER
Akiko Isobe

■STYLIST
Tsuyoshi Takahashi (Decoration)

■HAIR ARTIST
TAKAI

■MAKE-UP ARTIST
Toyoda Yousuke (ROOSTER)

■MANAGER OF PHOTOGRAPHER
Aco Kogure

■DESIGN ASSISTANT
Saeka Shoda (DELTRO)

■DIRECTOR / MOVIE EDIT
Takuya Hosogane

■DIRECTOR OF PHOTOGRAPHY
Demon Pictures

■CAMERA ASSISTANT
Go Inagaki

■3DCG DESIGNER
Ryo Asakura (Akari / Seventhgraphics)

■WEB DEVELOP / PROGRAMMER
Ken Murayama (DELTRO)

■MUSIC
Satoshi Yoshitake (Cubesato)