Japan Fashion Week Organization Announces
Amazon Fashion as Title Sponsor

TOKYO FASHION WEEK will become “Amazon Fashion Week TOKYO” beginning this October

TOKYO—July 21, 2016—Japan Fashion Week Organization (“JFWO”) and Amazon Japan G.K. (“Amazon Japan”) proudly announce Amazon Fashion to be the new title sponsor of TOKYO FASHION WEEK. Beginning with the 23rd Japan Fashion Week Tokyo scheduled to be held this October, it will be renamed “Amazon Fashion Week TOKYO”.

“With fashion as one of the fastest growing categories for Amazon Japan, we’re excited to be collaborating with JFWO to become the title sponsor of Amazon Fashion Week TOKYO,” said Jasper Cheung, Amazon Japan President. “We are committed to making Amazon Fashion an online destination for fashion and accessories, focused first and foremost on the customer, and also demonstrate Amazon’s continued support of the fashion industry.”

“Our goal is to offer Amazon customers the fashion brands they want coupled with easy returns and fast delivery,” said James Peters, Amazon Fashion Vice President. “Part of delivering on our promise for great selection is through our commitment to the fashion industry and fostering new designers, including giving them the opportunity to take advantage of Amazon’s marketplace. By sponsoring TOKYO FASHION WEEK, we look forward to working with JFWO to continue supporting Japan-based designers to showcase their collections.”

“The new TOKYO FASHION WEEK under the sponsorship of Amazon Fashion will give us the opportunity to elevate Japanese fashion and share the creations of Japanese designers, especially emerging ones, more than ever before to a global audience,” said Mr. Miyake, Chairman of JFWO. “Amazon is becoming more essential as a channel for the fashion industry, not only for e-commerce, but also for awareness. I’m confident that the collaboration between Amazon and JFWO will ensure a great future for Fashion Week.”

Amazon’s global commitment to the fashion industry began with sponsorship of the Met Gala in 2012 and continues today with the title sponsorship of New York Fashion Week: Men’s, creation of the Amazon Fashion Studio Sessions—student competition to nurture emerging creative talent and the opening of two photo studios in New York and London.

About TOKYO FASHION WEEK

This season, TOKYO FASHION WEEK will be welcoming its 12th year (23rd season), priding over 50,000 visitors every time.　From this March, in addition to Shibuya Hikarie official venue , Omotesando Hills has become an venue partner, and through its partnership with Agence France-Presse as an official media partner, has strengthened its ability to transmit globally.
With the aim to spread acknowledgement, not only through B to B, but also through
B to C, TOKYO FASHION WEEK continues to evolve.

About JFWO

An organization, committed to strengthening the international competitiveness of Japanese fashion business, with the government and private sector joining hands, to globally spread acknowledgement of Japan’s high-quality, highly sensitive textile
materials and fashion creations, and to prepare a point of transmission of fashion, in Tokyo. JFWO has been host since autumn, 2005. Held twice a year, in spring and autumn, this year October being the 23rd season. Every season, young designers and established designers of approximately 50 brands participate to announce their collection of the next season to press / buyers. Amazon Fashion Week TOKYO Official HP: http://rakutenfashionweektokyo.com

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus,
passion for invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit http://www.amazon.co.jp