150 Anniversario delle ralazioni tra Giappone e Italia (150th Anniversary of Diplomatic Relations between Japan and Italy) program related events

Mr. Umit Benan, held his first show in Japan. This collection was realized as part of the Olympic and Paralympic basic policy research, inviting famous people active in various fields around the world. The aim is to convey “Japan” to the world through the invitees, and to seek reactions from the public. Simultaneously, as this year marks the 150th anniversary of diplomatic relations between Japan and Italy, Umit Benan has been invited from Italy to the Fashion Week in Tokyo, making this trial project even more meaningful.

The Tokyo Organising Committee of the Olympic and Paralympic Games, “Basic Plan for the Holding of the Games” and “anticipated national response to implement smooth preparations for the formulation of the basic plan” Project

This project, commissioned by the Cabinet Secretariat, is being implemented as a part of the 2016 basic research plan for the Olympic and Paralympic Games. The aim is “to create momentum towards the Games throughout Japan through a variety of cultural events,” as an important factor in preparation for a successful Games. Various cultural events are being held, from traditional art to modern performing arts, arts utilizing the latest in technology, design and contents of cool Japan, which have been gathering global attention.

Culinary and cultural events include those rich in locality, such as Japanese Sake and cuisine, festivals, fireworks, hand-crafts, etc. These events are positioned as trial/research projects to measure their global promotive abilities and effects for prior analysis of results in preparation of a successful Olympic and Paralympic Games.

Umit Benan

Born in Turkey, in 1980.Graduatedfrom the Istituto Marangoni International.
Established UMIT BENAN in 2009, winner of the ‘Who Is On Next?’ award in 2010.
Designed the TRUSSARDI men’s/women’s wear in 2011.
Chosen for BoF500, three times consecutively.