Sequel to・The Tokyo Organising Committee of the Olympic and Paralympic Games, “Basic Plan for the Holding of the Games” and “anticipated national response to implement smooth preparations for the formulation of the basic plan” Project
Collection show by
“KOCHÉ Presented by H BEAUTY&YOUTH”

For its first show in Tokyo, a collection of 46 pieces consisting of items from KOCHÉ’s 2016 A/W collection, in stores at United Arrows, and items from the new 2017 S/S collection were presented at Tonchan Street in Harajuku.
As was yesterday’s “Umit Benan” show, this show too was realized as a part of the Olympic and Paralympic basic policy research, to invite famous people active in various fields from around the world. The aim is to convey “Japan” to the world through the invitees, and to seek/trial reactions from the public.
At the on-the-spot interview after the show, the designer, Ms. Christelle Kocher, commented:
”Mixing presently in-store items with our latest collection was a new trial effort in encouraging increased purchase” of her impression of presenting a show in Tokyo.

The Tokyo Organising Committee of the Olympic and Paralympic Games, “Basic Plan for the Holding of the Games” and “anticipated national response to implement smooth preparations for the formulation of the basic plan” Project

This project, commissioned by the Cabinet Secretariat, is being implemented as a part of the 2016 basic research plan for the Olympic and Paralympic Games.
The aim is “to create momentum towards the Games throughout Japan through a variety of cultural events,” as an important factor in preparation for a successful Games. Various cultural events are being held, from traditional art to modern performing arts, arts utilizing the latest in technology, design and contents of cool Japan, which have been gathering global attention.
These events are positioned as trial/research projects to measure their global promotive abilities and effects for prior analysis of results in preparation of a successful Games.

KOCHÉ Presented by H BEAUTY&YOUTH

[Established year] 2014
KOCHÉ is a brand that mixes high-fashion with street culture.
It has a casual look that sets them apart from others, but at the same time, contains luxurious haute-couture aspects.
Their style is effortless and timeless, very befitting of today’s modern style. KOCHÉ is a high luxury wear with a new angle, which is why it is called “COUTURE TO WEAR.”