New York, NY – On February 10th, 2017, THEATRE PRODUCTS presented their Fall Winter 2017 Collection for the first time outside of Japan, as part of a unique partnership with NAKADEN KEORI and Japan Fashion Week Organization (JFWO).

The one hour presentation was called “One night, two day trip”, a reference to the capsule collection that is packed with the relaxed and elegant items you want to carry on your travels, such as the packable polka dot dress, stretch corduroy jacket, and a multi functional lip color palette accessory that transforms from a earring to a necklace. The collection also included the NAKADEN KEORI collaboration series utilizing their high-grade wool fabrics.

The concept of THEATRE PRODUCTS is “Fashion creates theatre wherever it goes,” and is designed by Akira Takeuchi and Miwa Morita. “It was an honor to present our collection in New York,” said Takeuchi. “We hope that we can continue to present our collection outside of Japan to show to a wider audience,” said Morita.

This presentation is part of a project called “Local Special Industry Support Funds” by NAKADEN KEORI Ltd., a leader in Japan’s wool producers. It is supported by a 5-year plan by the Chubu Bureau of Economy, Trade and Industry, and will continue to show during New York Fashion Week each season.

Starting with the following SS18 NYFW in September, NAKADEN KEORI and JFWO will develop this project further by collaborating with American brands.

PRESENTATION INFORMATION
Date: Friday, February 10, 2017
Time: 11:00 am –12:00 pm
Venue: Industria (40 Bethune Street, New York, NY)

Supported by Chubu Bureau of Economy, Trade and Industry
Sponsored by Nakaden Keori Ltd.
Organized by Japan Fashion Week Organization (JFWO)

SHOWROOM INFORMATION
Date: Saturday February 11 – Tuesday February 28, 2017
Time: 9:00 am – 6:00 pm
Venue: Mahna Mahna (134 Spring Street, #304, NYC)
Note: Sat/Sun appointments only, please call (212) 226-6728

ABOUT THEATRE PRODUCTS

THEATRE PRODUCTS was founded in 2001 under the concept that “Fashion creates theatre wherever it goes”. The designers are Akira Takeuchi and Miwa Morita who spotlight on every single affair that happens in a fashion brand and focuses them in collection, exhibition, shops and events. The brand also holds shows and presentations which are greatly entertaining.
http://www.theatreproducts.co.jp/

ABOUT NAKADEN KEORI LTD.

The parent entity was founded in 1906, and the present Nakaden Keori Co., Ltd. was founded in 1960. Equipped with 76 highly versatile looms made in Germany, Switzerland, and Belgium, the company is capable of manufacturing a variety of products in both small lots and large lots. By utilizing knowledge and experience developed over the years, Nakaden Keori aims to create a world-class Japanese woolen fabric brand.
http://www.nakadenkeori.co.jp/

ABOUT JFWO (JAPAN FASHION WEEK ORGANIZATION)

Established in 2005 with “creativity”, “craftsmanship”, and “trading” at its foundation, the Japan Fashion Week Organization (“JFWO”) hosts the “Amazon Fashion Week TOKYO,” “Premium Textile Japan,” and others in order to promote information about Japan’s superior textile/fashion products and services overseas. JFWO also works to produce various industry related events to strengthen ties with fashion related organizations both in Japan and abroad.
http://www.rakutenfashionweektokyo.com/en/aboutus/

PRESS CONTACTS

THEATRE PRODUCTS
Kao Kanamori
Tel：03-6438-1755
Email：info@theatreproducts.co.jp

NYFW Show Press
Williamson PR / Go Kasai
Tel：(212) 226-5507
Email：go@williamsonpr.com

Japan Fashion Week Organization
International Business Development / Akiko Shinoda
Tel：03-3406-5261
Email：shinoda@rakutenfashionweektokyo.com