AmazonFWT 2017 A/W | Day 1 report
Scenes for AULA’s show
On-the-spot interview of the designer, Yukimi Kawashima, after the show.
A talk event was held during the Installation & Party. From left to right, the MC, Mr. Minoru Fukuda (Roland Berger), Mr. Hidetoshi Honma (Producer of junhashimoto), Mr. Jun Hashimoto (junhashimoto), Mr. Hidekazu Kawano (sitateru), taking the platform.
Scenes for GROWING PAINS's show
On-the-spot interview of the designer, Mademoiselle Yulia, after the show.
Yesterday, the “Amazon Fashion Week TOKYO 2017 A/W” (Amazon FWT) season, to be held between March 20th (Mon./holiday) ～ 25th (Sat.), welcomed its first day.
In the consumer-participation style fashion show, “TOKYO BOX vol. ZERO”, On-schedule announcement by “AULA” (13:30〜＠LUMINE 0）
“TOKYO BOX vol.ZERO”, a consumer-participation style fashion show, with a seamless grasp of fashion genres, including real-clothes, mode, luxury, etc.
Held for the first time at “LUMINE 0” in Shinjuku, as a platform at which brands may express themselves freely, including “see now, buy now”.
Today being the last day of “TOKYO BOX vol. ZERO”, among the three brands making announcements, “AULA” made an on-schedule presentation of their latest collection.
The “ Fukudzukuri 4.0” project by utilization of IT platforms (16:30〜＠Shibuya Hikarie, 8th floor, COURT）
A demonstrative project of the Ministry of Economy, Trade and Industry, to show clothing production of the digital ages, different from conventional clothes making, was realized by a direct collaboration between the designer “junhashimoto” and textile production centers/factories, through the use of the IT platform “sitateru”. As an announcement of the outcome of this project, during this term, at Shibuya Hikarie, the main venue, an installation & party was held on the 20th, and the exhibit will be held until the 21st. The talk event gathered much attention from the public visiting Shibuya Hikarie.
※At the collection exhibit, in addition to movies and panels introducing the efforts of this project, there was an installation style announcement of the latest “junhashimoto” collection, made in cooperation of this project.
【Installation & Party】
March 20th (Mon./holiday), 16：30～ ＠Shibuya Hikarie, 8th floor COURT
【Collection Exhibit】
March 20th (Mon./holiday) ～ 21st (Tues.), ＠Shibuya Hikarie, 8th floor COURT
【Link】
FUKU-ZUKURI 4.0 featuring junhashimoto & sitateru
In ”AT TOKYO”, the newly established presentation base by Amazon Fashion ”GROWING PAINS” announced its show (19:00〜@Contact）
“AT TOKYO”, is not just a show or installation announcement of collections by designers picked-up every season, but a presentation in which, the culture in the background of their creations can be experienced.
Today being the first day, “GROWING PAINS”, the first apparel brand by Mademoiselle Yulia, active in various fields beyond genres or country, including DJ, singer, designer, fashion icon, column writer, etc., was announced at “Contact”, a club in Shibuya. Presented were clothes that can be enjoyed beyond language or era, inspired by the music, movies, art, subcultures that influenced her during her borderless activities. She presented a world view that will tickle the playfulness and fashion loving feeling of people around the globe.
