In “AT TOKYO”, the newly established presentation base by Amazon Fashion “House_Commune” announced its show (12:30〜@Andaz Tokyo）

“AT TOKYO”, is not just a show or installation announcement of collections by designers picked-up seasonally, but a presentation in which, the culture in the background of their creations can be experienced. This season, 3 brands will be making an announcement.
Today’s announcement was made by the 2nd brand, “House_Commune”, a brand for people whom pursuit beauty in their lifestyle in general, not just in fashion. It is not at all gaudy but has a poise that cannot be ignored. Debuted from its 2014 Fall/Winter Collection as a brand that offers appealing wearable items that attract people.

Models chosen in the “Debutante Model Project”, make a runway appearance

Asian Fashion Meets TOKYO Vietnam (21st, 16:00〜＠Shibuya Hikarie)
Asian Fashion Meets TOKYO Indonesia (22nd, 13:00〜＠Shibuya Hikarie)
The Japan Modeling Agencies Association and the Japan Fashion Week Organization joined hands to start up the “Debutante Model Project”, as a “project to dig up Japanese models of the next generation”. With this being the 4th time, 15 men’s models and 6 lady’s models have been scouted up to now.
This is a project to select young models from around Japan, whom wish to be active nationally and internationally, and give them a chance to make an appearance as models in an Amazon FWT runway. This time around, 3 men’s models and 4 lady’s models from Sapporo, Tokyo, Nagoya were chosen.

Official sponsor, “SHISEIDO”, starts live transmission of backstage scenes

Asian Fashion Meets TOKYO Indonesia (22nd, 13:00〜＠Shibuya Hikarie)
Backstage and runway scenes will be transmitted live, in the official SHISEIDO facebook & twitter accounts.
This is an effort to show a world usually unfamiliar to the public, for example for backstage, hair & makeup artists working their miracles, arranging hair and putting on makeup to models.

【Live transmission schedule】
March 22nd (Wed.)
① Backstage version, 12:30～;
② Runway version, 15:00～
Official SHISEIDO facebook：https://www.facebook.com/shiseido.corporate
Official SHISEIDO twitter：https://twitter.com/SHISEIDO_corp