The key visual of Amazon Fashion Week TOKYO 2018 S/S, has been created.
This terms’ creative direction was done by Yuichi Kodama, the image director.

 

Amazon Fashion Week TOKYO 2018 S/S
Key Visual

Concept

NEO(N)TOKYO

Nights of Tokyo, colored by countless neon signs.
Spreading a message,
As if the neon has a will of its own,
And with its soft seductive glow,
Colorfully illuminates Tokyo and fashion.

Staff

■Creative Director / Video Director
Yuichi Kodama (vivision)
Born in 1975. Graduated from Department of Chemistry, Faculty of Science, Tohoku University. He was employed at an advertising agency before becoming independent. In 2006, he attached himself to CAVIAR in 2006. He then established vivision in September 2013 and became involved a wide range of creative works, including planning and creating of various video works such as television commercials and music videos as well as directing of live performances. He has been attached to CANADA LONDON, a creative agency based in London and is currently involved in creating advertisements outside of Japan as well.  http://www.vivision.tv/

■Art Director
Ryo Teshima (KEI-KO TOKYO INC.)

■Producer
Mamoru Inagaki (GEEK PICTURES)

■Photographer
Takeshi Hanzawa (GLASSLOFT)

■Lighting Designer
HIGASHIX

■Production Designers
Mamoru Furumoto (TRY2)
Makiko Koshimura (TRY2)

■Stylist
Shinichi Mita (KiKi inc.)

■Hair & Make-up Artist
Tadashi Harada（SHISEIDO）

■Designers
Jin Komeda (DESIGN BOY INC.)
Saki Matsubara (DESIGN BOY INC.)
Ryota Oshiro (DESIGN BOY INC.)

■Photo Retoucher
Kazuya Kuriyama (CREATURE INC.)

■Models
Male：ENDo
Female：Ayumi Turnbull