At Rakuten FWT, to “strengthen digital programs” in carrying out the event through the corona pandemic, we have continuously carried out the “DIGITAL VOICE” project since the 2021 S/S season, utilizing fashionistas and influencers.
In the 2024 S/S season, as a new measure, a new project “RUNWAY WATCHERS” will be implemented in which influencers will go around each collection show as a group. Please pay attention to the styling full of grooves. the “MY RUNWAY” project, launched in the previous season, introducing shows from a real viewpoint of a street photographer will be continued.
Updates of these projects will be made on the Rakuten FWT Official SNS account at all times during the term.
 

Don’t miss the grooves outfits!
Influencers touring collection shows in groups – Launching of a new digital project, “RUNWAY WATCHERS”

 
A new project in which “Fashion Lover” influencers go around collection shows in groups. The remarkable outfits give you a sense of liberation associated with “OPEN, FASHION WEEK” and an unprecedented “uplifting feeling” unique to the group. Influencers will also post their own perspectives on Rakuten FWT 2024 S/S, such as styling on the day and each show, mainly on Social networking
 

Continuation of “MY RUNWAY”, with mitograph shooting shows, venue atmosphere, guests of each brand!

 
Launched in the previous 2023 A/W season, the “MY RUNWAY” project in which the street photographer, mitograph, shoots shows, venue atmosphere, guests of each brand, will be carried out again this upcoming season. Please look forward to experiencing the world view of each collection venue, snaps of guests, etc.
 
Shinpei Mito / mitograph (photographer)
After graduating from the Kyoto University of Art and Design, moved to N.Y. Established the fashion snap site, “Mitograph”. Expanding his activities at NY further, began shooting at London / Milan / Paris, the other three of the four top global collection stages, and at which time, moved his base to Tokyo. Presently, in addition to his activities overseas, is involved in shooting for major cosmetic companies, along with national and international fashion brands