NOV. 14, 2023

Rakuten Fashion Week TOKYO 2024 A/W | Start of accepting applications for participating brands

Now accepting applications to participate in the Rakuten Fashion Week TOKYO 2024 A/W season, stepping up to a new stage, aiming to become an originally Tokyo-like fashion week unique to Tokyo

We have now started to accept applications for brands wishing to participate in Rakuten Fashion Week TOKYO 2024 A/W, scheduled to be held between March 11th (Mon.) ~ March 16th (Sat.), 2024.

With an increase of physical shows to approximately 70% of all presentations, under the annual theme of “OPEN, FASHION WEEK”, the 2024 S/S season, being the first since the declaration of the end of the corona pandemic, was created to be a fashion week with a broad sense of openness, liberation, by carrying out a variety of parties, events, etc. in which the general public could participate.

Aiming to make it an even more invigorated event, in the upcoming 2024 A/W season, we intend to continue developing a variety of contents, along with continuing to strengthen our power of transmission, both nationally and internationally.

How to apply

Please read the Participation guide (PDF) carefully, then complete the application form (EXCEL) , and submit to “Japan Fashion Week Organization / person in charge: Minegishi”, along with other necessary documentation/data.
※For details on how to apply, please refer to p.37 of the “Participation Guide”.

Submitting of application documents/materials

Clearly indicating “Rakuten Fashion Week TOKYO 2024 A/W Participation Application”, please submit data via email, and samples/lookbooks via post.

Post to:
Giraffa bldg. 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo, 150-0012

Japan Fashion Week Organization

email address:

Application deadline

Must be received by December 11th (Mon.), 2023, 18:00 Japan time

※Any/all applications received after the deadline will not be accepted for any reason whatsoever.
※Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the participating brand apply themselves. For any queries, unclarity regarding application, please contact the JFWO secretariat directly.

Official venue: Hikarie Hall preview tour

A tour of Hikarie Hall will be held on the following dates.
Date: Friday 17 November from 13:00

Place : Shibuya Hikarie Hikarie Hall
Application address:
Application deadline: 16 November 12:00 PM (Japan Time)
Please apply for your attendance by the above deadline.

Other notices

At Rakuten Fashion Week TOKYO, we are also accepting applications for official sponsorship, etc. for this fiscal year.
For information, please contact below.
For inquiries:

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