2025 S/S Season Collection Highlights
“by R” Project for 2025 S/S
“by R” is a project aimed to empower the Japanese fashion scene. This season, “by R” project will be support for the first year TFA award-winner and internationally recognized designer of “sulvam” (Teppei Fujita).
Brand Support Program organized by the Japan Fashion Week Organization
JFW NEXT BRAND AWARD Opening Runway Show by the 2025 Award-Winning Brand TELMA (Terumasa Nakajima) (Attachment 5)
To kick off the the first day of Fashion Week, a special runway show of TELMA will be featured. To honor TELMA as the winner of the 2025 NEXT BRAND AWARD Grand Prix in the award’s third year, the end of the show will be followed by an awards ceremony.
* Details of the awards ceremony and coverage will be available on a future date.
Participating Brands Include TFA and NBA Award-Winning Brands, as Well as Brands Presented in the “by R” project
Chika Kisada 2024 A/W
©JFWO
FETICO 24 A/W
©Ko Tsuchiya
pillings 23 A/W
©JFWO
SHINYAKOZUKA 24 A/W
Courtesy of brand
sulvam 21 A/W
Courtesy of brand
VIVIANO 24 A/W
©JFWO
yoshiokubo 23 S/S
Courtesy of brand
* Names indicated in the ( ) are the designer. (In alphabetical order)
Brands currently active in the industry that received awards at Fashion Weeks in Tokyo or gained notoriety through the “by R” project will join again this season. From left to right: Chika Kisada (Chika Kisada TFA 2017, by R 2023 A/W) / FETICO (Emi Funayama, TFA 2023, NBA 2023) / pillings (Ryuta Murakami, TFA 2022) / SHINYAKOZUKA（Shinya Kozuka, TFA 2024) / sulvam (Teppei Fujita, TFA 2015) / VIVIANO (Viviano Sue, TFA 2023) / yoshiokubo (Yoshio Kubo, by R 2023 S/S)
Digital Exhibition Brands * In alphabetical order
25 S/S Season: HYKE (Hideaki Yoshihara/Yukiko Ode), KEIKO NISHIYAMA (Keiko Nishiyama), meagratia (Takafumi Sekine),
Mintdesigns(Hokuto Katsui / Nao Yagi), ROKUBUEN (Rokubuen Team), Wilsonkaki (Ka Ki Yip), WIZZARD (Koji Sato) represent the total of 7 brands scheduled to be shown digitally. We hope you’ll take a look.
FASHION PRIZE OF TOKYO 2025 Award-Winning Brand Announcement on Saturday, September 7th 13:30 ～
Shibuya Hikarie Hall B
FASHION PRIZE OF TOKYO, a project aimed to promote the emergence of fashion designers active on a world stage, will hold a ceremony to announce the 2025 award-winner on the last day of Fashion Week (Saturday, September 7th).
