Rakuten FWT 25 S/S Season Key Visuals
Expressing the Joy of Dressing Freely with Unique Style,
Based on the concept of “FASHION FANFARE”
The key visuals for the 2025 S/S season capture a playful nature and the anticipation for the start of Fashion Week. Utilizing the brands showcasing on the runway, the collection is a cross-seasonal blend of vibrant colors, prints, and dramatic silhouettes. Expressing the joy the freedom to dress in your own unique style in Tokyo, from the world-class fashion capital.
(Left)
BANDANA: SYUMAN.
TOPS: PAMEO POSE
BRA TOP: KANAKO SAKAI
ARM COVER: FETICO
SKIRT: mister it.
(Right)
DRESS: HARUNOBUMURATA
ALL IN ONE: RUMCHE
SCARF: TANAKA
GLOVE: BALMUNG
LEG COVER: mister it.
HAT: RequaL
BANDANA: KAMIYA
TOPS(BLUE): A BATHING APE®
TOPS(BORDER): F-LAGSTUF-F
VEST: mister it.
BAG: DINOWORKS c/o Iori Yamaki
FALSE COLLAR: MIKIO SAKABE
RIBBON SCARF: VIVIANO
TOPS, INNER SHORTS: F-LAGSTUF-F
BRA TOP, SKIRT: FETICO
(Left)
COAT: DRESSEDUNDRESSED
SHIRT, PANTS ,BIG TIE: RequaL
INNER BODY SUIT: yoshiokubo
SHORTS: IRENISA
WAIST WRAPPED TOPS,SOCKS: TSTS
SHOES: grounds
FALSE COLLAR, TULLE DRESS: VIVIANO
TOPS: AKIKOAOKI
SKIRT: JUNKO KOSHINO
PANTS: KANAKO SAKAI
BAG: FLUSS
GLOVE: RequaL
SHOES: YOHEI OHNO
SHIRT(OUTSIDE): AKIKOAOKI
SHIRT(INSIDE): KANAKO SAKAI
INNER BODY SUIT: yoshiokubo
BUSTIER, SHOES: YOHEI OHNO
VEST: RequaL
INNER SHORTS: A BATHING APE®
PANTS: SYUMAN.
MUFFLER: TSTS
COAT: DRESSEDUNDRESSED
SHIRT, PANTS ,BIG TIE: RequaL
INNER BODY SUIT: yoshiokubo
SHORTS: IRENISA
WAIST WRAPPED TOPS,SOCKS: TSTS
SHOES: grounds
TOPS: TANAKA
SHORTS: KANAKO SAKAI
MUFFLER: FLUSS
SHIRT: AKIKOAOKI
DRESS: YOHEI OHNO
FALSE COLLAR: RequaL
TIE: LITTLEBIG
CAP: mister it.
BEAR CHARM: BODYSONG.
Works Produced by a Creative Team That Engage With and Challenge the Global Scene
The project consisted of lead Shunsuke Okabe, a fashion director with an extensive career in various fashion media; KIZEN, a Chinese photographer based in Tokyo; Sumire Hayakawa, a stylist renowned by fashion magazines and celebrities; and three Japanese models with an active global presence, Akari Higashi, Mikiya Nakano, and Uni.
[STAFF CREDIT]
PRODUCER & CREATIVE DIRECTOR : TakahisaSunaoshi(STEKKEY)/ FASHION DIRECTOR : Shunsuke Okabe (Okabe Inc.) /STYLIST : Sumire Hayakawa / HAIR : Hayate Maeda / MAKEUP ARTIST: Rie Shiraishi / MODELS: AkariHigashi,MikiyaNakano,Uni/MOVEMENT DIRECTION : Chikako Takemoto/ PHOTOGRAPHER : Kizen/ RETOUCHER : Mari Obara/ RETOUCH PRODUCER : Ryosuke Ogawa /DTP DESIGNER : Tomoko Nakamura / FILM DIRECTOR : Yuki Yamaguchi（W）/ CHIEF DIRECTOR : FukiNarita / CINEMATOGRAPHER : Keita Sasaki / 2ND ASSISTANT CAMERA: Wang Hiroto/ 3RD ASSISTANT CAMERA: Koki Nakamura/ LIGHTING DIRECTOR : Shohei Nakagawa/ LIGHTING ASSISTANT: AiriHamaguchi /LIGHTING ASSISTANT：Yuto Fukata/ MUSIC : KeigoOkazaki/CREATIVE PROJECT MANAGER : Yuta Shimizu (Eild) / PRODUCTION : STEKKEY
