The Future Doesn’t Appear Out of Nowhere

From the sketches where fashion begins—
Respect for the past and hope for the future

The Japan Fashion Week Organization is proud to present the key visual for the 2026 Spring/Summer season of Rakuten Fashion Week TOKYO. This visual pays tribute to the 20-year history of Fashion Week TOKYO—a platform that has brought Japanese fashion to the world—while also looking forward with hope to what lies ahead. For the 2026 S/S season, the visual draws inspiration from the design sketch, both the starting point of fashion and the purest expression of a designer’s creativity. A variety of sketches in unique styles come together to form a single, powerful wave, symbolizing both the layered history of Fashion Week TOKYO and the momentum that carries it into the future.

©JFWO

The future doesn’t appear out of nowhere.

A design that would never have come to life,
without admiration for that one person.
A brand that would never have been born,
without respect for that one person.
Fashion that would never have taken shape,
without envy for that one person.
Nothing new begins from zero.
Only when the wisdom, talent, and spark of those who came before
combines with something never seen before
can something truly new be born.
This is how fashion has always evolved,
and how it will continue to evolve.
Tokyo Fashion Week turns 20 this year—
built not by one, but by the hands of many.

Rakuten Fashion Week TOKYO 2026 S/S

[STAFF CREDIT]

CREATIVE DIRECTOR：SHUNSUKE KAGA(dentsu)　ART DIRECTOR：YUSUKE IMAI(dentsu) COPY WRITER：KANA KOYAMA(UEDA-KE)　CREATIVE PARTNER：KOTA YABANA(W&D PARTNERS)　PRODUCER：EMI FUNABIKI（dentsu）、YUYA SUZUKI(&WHISTLE)　CREATIVE PRODUCER：YUMEMO SUZUKI(dentsu Creative Force)　DESIGNER：TOSHINORI OBUCHI、KOTOMI SHIMAZU（Fabrica） ILLUSTRATION：NOBUYUKI OKU、MAYO MITANI、YUKI NISHITANI　 ILLUSTRATION COORDINATAR：KAZUMI UESHIMA（sugar）　RETOUCHER：DAISUKE ISOZAKI、REMI TERASHAIMA、HIROTAKA ARAI、MAO NAOTSUKA(vons)