Today marked the third day of the 2026 S/S season for Rakuten Fashion Week TOKYO (Rakuten FWT) (organized by the Japan Fashion Week Organization (JFWO)).

-Brands that presented on the second day, Tuesday, September 1st –
yoshiokubo (From 8:30 PM)
Shibuya Hikarie, Hikarie Hall, Hall A

Yoshiokubo always overturns conventional wisdom in his shows, showcasing the fusion of entertainment and fashion. This time he incorporated breaking, the dance sport that became hugely popular at the Paris 2024 Olympics, to create the show. Teaming up with Red Bull BC One, the world breakdancing championship, the show was hosted by Olympic breaking commentator KENTARAW and featured a dance battle on the floor between two teams: “XII After Ours,” led by Shigekix, and “FOUND NATION,” a team with numerous world championship achievements.
The theme was “Tailored for the Spin.” Designer Yoshio Kubo said, “I thought it would be interesting to show clothing specifically designed for dance.”

Naturally, the dancers were also clad in new SS26 clothing. Even as they spun and split their legs 180 degrees, the clothes did not interfere with their dance, complimenting their natural movements while still adding a touch of fashion flair.

Models walked nonchalantly around the dancers battling it out in the center of the venue. Both were just doing their usual thing, and yoshiokubo’s clothes accentuated their professional movements. The brand’s signature intricate patterns and unique shapes, made up of voluminous gathers, matched the physical expression of dance.

Seivson (From 2:00 PM)
Shibuya Hikarie, Hikarie Hall, Hall B

Seivson translates elements that compose the female body—such as skeletal structures and blood vessels—into design. This season featured a more sensual and edgy expression than usual, seen in a bright red knit dress evoking flowing blood and tops that softly reveal the body’s contours and skin.
The polyester fabric with a washed finish, used since the previous collection, is made in Taiwan, the hometown of designer Tzu-Chin Shen. Random wrinkles created by hand were finished with high-temperature pressing to achieve a three-dimensional effect. These wrinkles are said to represent the history of a woman’s life. The fabric was used in pieces like the brand’s signature oversized MA-1 jacket.

Haute Mode Hirata (From 3:00 PM)
Shibuya Hikarie, Hikarie Hall, Hall A

Haute Mode Hirata, which has pioneered the possibilities of hats with a focus on creativity and tradition, held a show where hats were the main focus to mark the 100th anniversary of the birth of its founder, the late Akio Hirata. For this show, his daughter Ouko and grandchildren Saki and Sho created 31 hats, which were styled with clothing by young designers. Costume design was supported by Ryunosuke Okazaki of RYUNOSUKE OKAZAKI, Takuya Isagawa of mister it., and Tatsuya Tamada of Tamme.
Celebrities and customers flocked to the venue wearing their own favorite hats. The atmosphere was more glamorous than ever, and the presence of hats was palpable.

The seats were arranged in a spiral formation, evoking the flowing lines of the handmade hats, and the models walked slowly through them. The hats, came in a variety of unconventionally conceived shapes, from those that swayed to the rhythm of the footsteps to those that sat perfectly on the head like objets d’art. One particularly gorgeous, oversized hat from the collection was decorated with tulle onto which was pasted “Nebuta washi paper” which is often discarded. The leather material, made by bonding the washi paper using Kyo-Yuzen techniques, was by KYOTO Leather.
Eleven of Akio’s works were exhibited in the foyer of Hall A, bringing together three generations across time.

pillings (From 4:30 PM)
SAZABY LEAGUE

“You can get whatever you want, yet something feels missing. I thought it symbolized that modern feeling.” Designer Ryota Murakami explains this season’s theme, “My Basket.”
The recently trending phrase “My Basket is punishment for Tokyoites” comes to mind, but what he created isn’t about the merits or demerits of the popular supermarket ‘My Basket’ itself. It’s about the everyday lives it reveals for us city dwellers. It’s not exactly an outfit that “looks good” or something you’d go out of your way to tell people about—it’s that kind of thing with a tricky sense of distance.

Tops that seem to be a mix of lingerie and sweatshirts, and unfinished looks that look as if they’ve been worn without being properly put on, are perhaps a distinct pillings-esque style. Stylish enough yet casual enough to wear comfortably within a mile from your home.

“My previous collections looked at the home and the inner world of people, but this time I took a step outside. For some people, going to My Basket might be a big adventure,” says Murakami. A year ago, he was gazing at the world through the curtains from inside his atelier. Even now, even when he steps outside, he seems to be adept at picking up small incongruities and flaws in mundane everyday life and elevating them into gentle forms.

The last show of the day featured FETICO (by R) (From 7:00 PM) Yoyogi Second Gymnasium

FETICO held a show as part of “by R,” a project run by Rakuten Group Inc. to elevate the Japanese fashion scene and spread its appeal to the world. Details will be published in tomorrow’s breaking news report.
A total of four limited-edition items, featuring updated versions of items that are dear to designer Funayama, such as shirts, bodysuits, and barrettes, are now on sale through Rakuten Fashion. Please take a look at the listings from the page below.

Check the URL for more information on FETICO (by R):
https://brandavenue.rakuten.co.jp/contents/fashionweek/trend/2026ss002/

TRANOÏ TOKYO S/S 26 began today

Now entering its third year, TRANOÏ TOKYO has moved to the Yoyogi National Stadium (First Gymnasium) and is even larger than before.

Approximately 250 exhibiting brands gathered from around 30 countries, including European countries such as France and Italy, as well as Asian and African countries, Saudi Arabia, Romania, and Colombia. The event was packed from the morning on the first day, with a noticeable number of overseas buyers in attendance.

Dates: Wednesday, September 3rd and Thursday, September 4th
Time: 10:00 AM – 7:00 PM
Venue: Yoyogi National Stadium (First Gymnasium)
Organizer: TRANOÏ (Première Vision Japan Co., Ltd.)

Rakuten FWT Official Snap

This season, Rakuten FWT’s official snapshot crew is taking video snaps of beautifully dressed attendees at the venue, and will be posting the reel photos one after another on the Rakuten FWT official Instagram account (@rakutenfwt). Be sure to take a look.

Click here to see snaps of attendees from the party held on August 29th:
https://www.instagram.com/p/DOA9vfrk46z/

【Breaking News】SOSHIOTSUKI wins the LVMH Prize 2025 Grand Prix!

SOSHIOTSUKI, winner of the TOKYO FASHION AWARD 2024, has been awarded the Grand Prix of the 2025 LVMH Prize for Young Fashion Designers.

For more information on SOSHIOTSUKI, please visit their brand page on the TOKYO FASHION AWARD website:
https://tokyo-fashion-award.jp/winners/shoshiotsuki.php

*All photos are taken by ©JFWO.