We are pleased to announce that registration for Press / Photographers / Buyers for “Rakuten Fashion Week TOKYO 2026 AW”, which will be held from March 16th (Monday) to 21st (Saturday), 2026, is now open on our official website.
Please register from the following website.
 
Deadline for registration: Friday, 13th February 2026 at 18:00 (Japan time)

Registration link: https://rakutenfashionweektokyo.com/en/register/
 
Note:
・Those who are registering with this system for the first time, please register your company/organization details before registration.

・Both first-time applicants and those who have applied previously must now set a “login password” from the 26AW season onwards.

・Some criteria for registration have been updated. Please note that accounts approved in the past may not be approved under the new criteria.
 
JFWO will submit your registered information to participating brands in advance and apply for invitation requests all at once on your behalf. (Please note, this does not guarantee being invited to shows, permission to cover or photograph shows.)
 
You will automatically receive press releases and newsletters from JFWO with the latest updates.
 
For more information on the benefits of registration and the handling of your personal information, please confirm on the registration page.

Attn: Registration and approval will not be issued at the venue during the event, so please register online during the registration period.
 
The Japan Fashion Week Organization
For inquiries: jfwpress@jfw.jp