We will run pop-up events throughout the event period and beyond, collaborating with retailers and inviting consumer participation to create a multidimensional buzz around Fashion Week.

Rakuten Fashion Week TOKYO × ReStyle

mukcyen, winner of the TOKYO FASHION AWARD and JFW NEXT BRAND AWARD, collaborates with RakutenFWT 26AW to host a pop-up event. The venue will showcase the core of the 26SS Collection and introduce items available for pre-sale at the pop-up. On Sunday, March 22nd, designer Yuka Kimura will be present, and advance orders for select pieces from the 26FW Collection will be accepted. Additionally, starting at 4:00 PM on Friday, March 20th, as a spin-off recording for the JFWO 20th Anniversary Podcast “RE;MODE_ROOM20,” a public talk show featuring designers taking flight from Tokyo to the world will be held. They will thoroughly discuss the behind-the-scenes of collection production and their enthusiasm for taking on the world. ※Podcast details are also introduced on page 11.

Date: 3/18 (Wed)~3/24 (Tue)
Open Hours: 10:00~20:00
Venue: Isetan Shinjuku Main Building3F CENTER park/The stage#3
3-14-1, Shinjuku, Shinjuku-ku, Tokyo

URL：https://www.mistore.jp/store/shinjuku.html
Organizer: Isetan Mitsukoshi Ltd.

TOKYO FASHION AWARD × HANKYU MEN’S TOKYO 2026 S/SANKYU MEN’S TOKYO 2026 S/S

TOKYO FASHION AWARD, which selects and honors promising Tokyo fashion brands poised to make their mark globally while supporting their overseas expansion, has teamed up with Hankyu Men’s Tokyo for the first time. This collaboration brings together all four award-winning brands （ANTHEM A / kiminori morishita / kotohayokozawa /MATSUFUJI） from the 2026 Men’s category for a pop-up event. In addition to selling event-exclusive items, the pop-up offers opportunities to connect directly with the designers.

Date: 3/25(Wed) ~3/31(Tue)
Open Hours: weekday 12:00~20:00/Saturdays, Sundays, and holidays: 11:00~20:00 ※Last Tuesday 19：00 close
Venue: Hankyu Men’s Tokyo 1F MAINBASE Yurakucho2-5-1,Chiyoda-ku,Tokyo
URL：https://global.hankyu-hanshin-dept.co.jp/ja/store/menstokyo/
Organizer: HANKYU HANSHIN DEPARTMENT STORES, INC.

POP UP EVENT: VIVIANO at BARNEYS NEW YORK GINZA

VIVIANO, celebrating its 10th anniversary, will hold its first pop-up event at Barneys New York Ginza flagship store for a limited time. The new pop-up space ‘UNION SQUARE’ on the first floor, newly established with the Ginza flagship store’s September 2025 renovation, will present a rich lineup of new items for VIVIANO Spring/Summer 2026 season.

Date: 3/20 (Fri) ~4/6 (Mon)
Open Hours: 10:00~20:00
Venue: BARNEYS NEW YORK GINZA　 6-8-7 Ginza, Chuo-ku, Tokyo
URL：https://www.barneys.co.jp
Organizer: BARNEYS NEW YORK