The Japan Fashion Week Organization presented the key visual at the 2026 Spring/Summer season of Rakuten Fashion Week TOKYO. This visual pays tribute to the 20-year history of Fashion Week TOKYO—a platform that has brought Japanese fashion to the world—while also looking forward with hope to what lies ahead. For the 2026 Autumn/Winter season, we will continue to showcase this powerful visual.For the 2026 A/W season concept, under the theme of, “Something so new, Even the future doesn’t see it coming”, we reflect on the creations that will emerge in the future yet to come.The visual draws inspiration from the design sketch, both the starting point of fashion and the purest expression of a designer’s creativity. A variety of sketches in unique styles come together to form a single, powerful wave, symbolizing both the layered history of Fashion Week TOKYO and the momentum that carries it into the future.

Something so new,
Even the future doesn’t see it coming.
 
A piece of clothing
Is more than fabric and yarns.
It holds the work of countless hands,
The challenges of society,
And the unstoppable tide of a new era.
These forces collide and intersect
To shape what we wear.
 
MORE THAN FASHION.
Behind the fashion we see
Lies generations of history, ideas, and emotion.
 
From Tokyo where chaos and order converge,
What will rise next?
No one knows,
Not even the future.

Rakuten Fashion Week TOKYO 26 AW

【STAFF CREDIT】CREATIVE DIRECTOR：SHUNSUKE KAGA(dentsu)　ART DIRECTOR：YUSUKE IMAI(dentsu) COPY WRITER：KANA KOYAMA(UEDA-KE)　CREATIVE PARTNER：KOTA YABANA(W&D PARTNERS)　PRODUCER：EMI FUNABIKI（dentsu）、YUYA SUZUKI(&WHISTLE)　CREATIVE PRODUCER：YUMENO SUZUKI(dentsu Creative Force)　DESIGNER：TOSHINORI OBUCHI、KOTOMI SHIMAZU（Fabrica） ILLUSTRATION：NOBUYUKI OKU、MAYO MITANI、YUKI NISHITANI　 ILLUSTRATION COORDINATAR：KAZUMI UESHIMA（sugar）　RETOUCHER：DAISUKE ISOZAKI、REMI TERASHIMA、HIROTAKA ARAI、MAO NAOTSUKA(vons)