BED j.w. FORD

Designer

Shinpei Yamagishi

Category

Men’s / Clothing, Shoes, Bags, Hats, Accessories and others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

After moving to Tokyo from my hometown and starting working in a clothing store, I found myself that I wanted to be a fashion designer. Before starting my own brand, I was not aware of any technical terms of fashion design, nor the process.

―What is the brand’s concept? What do you want to communicate through fashion designing?

BED j.w. FORD is based on the concept of “dressing up” with innovative designs and coordinated layers.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

I don’t have an exact answer to this question because it varies from season to season.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

We sell our collections to the stores that understand our concept and appreciate what we do regardless of whether they are in or out of the country. We think it is valuable that the age group of our fans is older than we expected.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

There have been many influences in my lifetime that have had an impact on my designs, though they are primarily and distinctly Japanese. Personally, I find I am influenced more by Japanese culture than foreign cultures in relation to fashion, music, and other popular culture.

About 2017 S/S collection

―Why have you chosen Amazon Fashion Week TOKYO 2017 S/S as the venue for presenting your collection?

We believe it is the right things to do at this point. I entrust these decisions to my business partner.

―What is the concept / image for your brand’s 2016 A/W season?

I created the collection concentrating on the lightness, movement, and the volume of the fabrics and materials.

Future

―What are your brand’s future outlook and goal?

I can’t speak on the future just yet. At the moment we’re concentrating all our energies on designing and producing the highest quality products at every level.

About TOKYO

―What does Tokyo represent for you?

Since I was a teenager, Tokyo has been always my ideal city.

―Which parts / sites of Tokyo do you like most? Why?

Our office is in Kitasando, which is probably my favorite neighborhood. The area is quiet and not too busy, which allows me to work at ease.