OCT. 11, 2018

Newcomer brand questionnaire | Fumiku



Fumika Hayashi


Women’s / Ready To Wear

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I was thinking about becoming an architect or chef. But as I didn`t know how I could be an architect, and as I didn`t like that my work like dishes to go out of sight when eaten, I decided to be a fashion designer.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

A mysterious lady like fog.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Unnamed emotions and niceties of human spirit.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I always get influenced by independent, free-minded creators.

About 2019 S/S collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

For my brand to be much more popular.

―What is the concept / image for your brand’s 2019 S/S season?

Lucid dreaming


―What are your brand’s future outlook and goal?

As for now, my goal is that my brand will be continued, as this is first series of the brand.


―What does Tokyo represent for you?

A city where sociality is highly valued.

―Which parts / sites of Tokyo do you like most? Why?

I love Ota-ward as I live there. Especially I like Rokugobashi-bridge.

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