haori de TiTi

Designer

TAZUKO YAMAKI

Category

Women’s / Clothing,Accessories and Others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

With the background of being engaged in the fashion industry for many years, participating in the Paris Collection together with her partner Yoichi Nagasawa, and being involved in the production of numerous brands, she extended the regions in which she was active in as creative targets of all types of life scenes, such as clothing, food, and housing (including Japanese clothing, fashion accessories, and interior / shop design), starting with the debut of her own jewelry brand in 2007. With the change in the way of life of women rapidly becoming more social, the TPO in both private and work life has become diversified accordingly.
Along with this, she felt the need for fashion to follow up, and flexibly connect to society. Using her feminine perspective and 30 years of experience in the fashion industry, she launched the brand “haori de TiTi.”

―What is the brand’s concept? What do you want to communicate through fashion designing?

“haori de TiTi” aims for designs unconstrained by era and style, for diversified lifestyles of modern times.
Leaving only the skeleton of the completed form, by abstracting the design as with a kimono, the design is finished with a gentle drape befitting of Japanese silhouettes. As “haori de TiTi” “fits” the body like a Japanese style haori coat depending on the way the wearer dresses, the clothing has the feature of creating a new form and silhouette on each person that wears it.
The brand aims to pursue diversity within the “beauty of use”, and extend differing expressions together with items committed to high quality and rare natural materials

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Natural energies that are the source of life (vegetables, minerals, animals, space), and art, music, architecture, books, and movies that I’m interested in on a day-to-day basis.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

The Isetan Shinjuku main store and Salon de TiTi Aoyama main store.
People who can empathize with the lifestyle of a designer.
After purchase, we have many repeat customers thanks to the comfortable feeling of the clothing and compliments from people around them.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

William Morris.
I was sympathetic with the thought that all scenes in life are creative subjects, and that everything is linked together.

About 2015 S/S collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

In order to distribute my own creations based in Tokyo to the fashion business scene both nationally and internationally.

―What is the concept / image for your brand’s 2015 S/S season?

A polyphony played by fragrant and colorful flowers

Future

―What are your brand’s future outlook and goal?

I wish to be a Japanese luxury brand aimed at the world standard of originating from Japan.

About TOKYO

―What does Tokyo represent for you?

Homeground

―Which parts / sites of Tokyo do you like most? Why?

You can enjoy to your heart’s content “real” art history, following masterpieces such as national treasures and important cultural assets at the Tokyo National Museum. Japan’s oldest and largest, this museum houses more than 110,000 art pieces.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

“INTERMEDIATHEQUE” within the JP Tower