IIMISA

Designer

Misa Ii

Category

Unisex / Costume, Headdress, Bowtie, Accessories and others

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

When we are interested in something and want to know about it, we start with knowing its structure, observe it for familiarization, disassemble, construct it again, and it will lead to make.
I studied Footwear Design and Making in Tokyo, before furthering my studies at London College of Fashion in U.K. Since finishing from Fashion Design and Millinery Course, I worked at several millinery atelier.
While I was learning fashion design, I was interested in the beauty of the decoration of Millinery which is also a symbol of British culture.
While trying to learn and think that skill can be utilized for various manufacturing, I thought if I could make it general-purpose for fashion in general regardless of format such as shoes, hat, clothes etc, I started couture style feather brand [IIMISA].
Today, I also produce collection pieces and stage costumes.
 

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

The brand concept is [EQUINOX] – to pursue the beauty in madness born by taking in contradicting existence.
 

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

All those appear in the eyes.
 

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

GINZA MITSUKOSHI (5F GINZA CLOSET 4-6-16 Ginza, Cyuo-ku, Tokyo)
ISETAN SHINJUKU (1F MENS 3-14-1 Shinjuku, Shinjuku-ku, Tokyo)
ISETAN SALONE MEN’S (1F 3-3-1 Marunouchi, Chiyoda-ku, Tokyo)

Those who respect their individuality without being swayed by the opinions of others. Those who prefer something that is not being distributed so much and are enjoying fashion. The percentage of purchased those who are overseas is higher than Japanese.
 

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

All cultures and designers which I can know.
From the beginning I accept its without prejudice.
Then judge what kind of things I like or dislike, I do not avoid it because of dislike it – to be influenced by everything that caught me.

About 2017 A/W collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

I would like to be seen my work more people.
 

―What is the concept / image for your brand’s 2017 A/W season?

It is not human being with horns, mixed blood in a fairy tale.
 

―What is your vision for your show / installation?

Uncomfortable and unrealistic feeling

Future

―What are your brand’s future outlook and goal?

I would like to strive for creative activities with a sense of exaltation regardless of current production and sales form.
I also would like to produce works not limited to fashion, collaborated with other designers.

About TOKYO

―What does Tokyo represent for you?

A city is mixed with a wide variety of cultures like a fairytale.
 

―Which parts / sites of Tokyo do you like most? Why?

A space that does not trend of the times like temples and shrines.