OCT. 09, 2018

Newcomer brand questionnaire | JS by JULIA SKERGETH





Julia Skergeth

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I have always wanted to build up my own business. As I am myself a creative person and feel drawn towards design it had to be an creative business. Out of personal need, because I simply couldnt find bags and shoes that I wanted I started my own leather goods label “JS by Julia Skergeth” back in 2015

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

I want to connects style conscious wo_men all over the world. From Indonesia and Kasachstan via Vienna and London to New York and Los Angeles – High Quality and functional leather goods designed for all genders, cultures and seasons.


―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

I get inspired by my souroundings and emotions. But mainly I design pieces that I cant find or get anywhere else. Quality and functionality is very important to me.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

My brand has been international from day one. As I focused on online designer shops that offer free international shippings. Now I do stock in several shops in Vienna, London, LA , Almaty, Bali, Jakarta and hopefully soon Japan.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

A designer should approach things in a naive manner, confront challenges with calmity and work in the Here and Now. It’s about advancing an aesthetic ideal at ease and step-by-step. I am not big on following.

About 2019 S/S collection

―Why have you chosen Tokyo(Amazon Fashion Week TOKYO) as the venue for presenting your collection?

I have always been interested in the Asian luxury market that is the reason why I move and lived in Indonesian 5 years ago. Japan was nr. 1 place to be on my list. I hope I can finally reach this goal.

―What is the concept / image for your brand’s 2019 S/S season?

It has a slighly traditional Viennese touch but mixed with some modern materials. I love to combine things that dont match on first sight.

―What is your vision for your show / installation?

We want to bring Vienna/Austria to Japan through food. Together with “For Example Showroom” we are working on an exciting installation. It will be feast for the eyes.


―What are your brand’s future outlook and goal?

Learn to understand the japanese culture and market and to collaborate on project with japanese artists.


―What does Tokyo represent for you?

Pure perfection

―Which parts / sites of Tokyo do you like most? Why?

It will be my first time in Japan luckily I will have the right people to show me the right places.

―What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

Actually I am a big fan of discovering new hidden places.

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