PICKUP 03/12/2025

[MSML] First Participation Questionnaire

[MSML] First Participation Questionnaire

Brand information / About the designer

── What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

We connected with designer friends we met through music, resonating with their approach to creating objects, which differed from making music. With their guidance, we learned design and went on to establish our brand.

── What is the brand’s concept? What do you want to communicate through fashion designing?

We aim to inspire hope through our brand.

── What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Our inspiration comes from music and film.
Our concept is rooted in exploring the boundary between light and shadow—the inevitable contrasts of everyday life. We draw from the space between reality and illusion, reflecting on the blurred lines where thought and imagination collide.

── Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

The brand’s fans are people who value their individuality while staying attuned to the latest trends.

── Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

My favorite designer is Hedi Slimane because his work captures an overwhelming world where ecstasy meets decadence, and the ordinary blends seamlessly with desire, all wrapped in a distinct rock ‘n’ roll spirit.

About 2025 A/W collection

── Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

New Connections

── What is the concept / image for your brand’s 2025 A/W season?

The concept is “DREAMIN’. Dreams and the overwhelming everyday life that tears them apart, and dreams that cover the overwhelming everyday life.

── What is your vision for your show / installation?

We are planning a show that will bring this season’s concept to life.

Future

── What are your brand’s future outlook and goal?

We are considering expanding not only domestically but also internationally, including in digital markets.

About TOKYO

── What does Tokyo represent for you?

TOKYO DREAMIN’

── Which parts / sites of Tokyo do you like most? Why?

Live house
A place where we saw, experienced, and learned, where we were moved by unforgettable moments, and where we continue to make memories even today.”

── What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

TOKYO