PETIT BATEAU

Designer

PETIT BATEAU x Jean-Charles de Castelbajac

Category

Baby, Kids, Women’s and Men’s / Day wear, Underwear and Night wear

Brand information / About the designer

―What is the brand’s concept? What do you want to communicate through fashion designing?

PETIT BATEAU was born in France, and more precisely in the reknown Champagne area, in 1893. This French brand has been very much loved for more than 120 years from babies, children, and ladies all around the world. The brand’s concept is Quality and Comfort: the entire production has as top mind goal to deliver the best products with the highest ease of usage and movement. In addition to comfortable clothes the brand collections feature a timeless unique design.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

In this collaboration with JC de Castelbajac, a king of poetic reinterpretations and an art-designer who is constantly renewing his style and passion for colour, Petit Bateau’s iconic pieces change to take on new meaning.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

Men and women from 0 to 924 months

About 2016 S/S collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

We chose MBFWT to share this bold and unabashedly joyful collection with as many people as possible.

―What is the concept / image for your brand’s 2016 S/S season?

Petit Bateau’s mischievous world takes on new poetic meaning and pop style thanks to Jean-Charles Castelbajac’s vision. Bold colours – blue, red and yellow – lend the collection both glitz and contrast. This delightful partnership between one of the biggest names in French fashion and the classic brand from Troyes has resulted in an event collection full of French charm.

―What is your vision for your show / installation?

The show will be a mix between the live painting performance and the showcase of selected items of the capsule collection both conceived by the revolutinoary artist JC de Castelbajac.