FEB. 14, 2014

Newcomer brand questionnaire / stella proseyn <LAFC>

Los Angeles Fashion Council


stella proseyn / Debbie Talanian


Contemporary Women’s / Clothing

Brand information / About the designer

―What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

Fashion is my first love, and my most enduring. I spent childhood afternoons hand-sewing clothes for my Barbie. As a teen on a budget, I scoured vintage stores for pieces I could pair with whatever I’d arm-twisted my mother into purchasing at the local mall. As an adult, I’ve found great joy and fascination in the transformative power of clothing. After years spent working as a newspaper journalist, an art gallery director, and a project manager for an interior design firm, I returned to my first love. stella proseyn launched in 2011.

―What is the brand’s concept? What do you want to communicate through fashion designing? What are the images of men and women you want to project?

The name stella proseyn is an anagram of personal style, I believe people feel their best when they’ve found theirs.

―What is your source of inspiration in creating fashion? What is your process of developing a design concept?

Cliché as it sounds, my greatest source of inspiration is everyday life: anything – from the seemingly banal to the outright extraordinary – can be a spark.

―Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

I currently am selling to boutique stores in Los Angeles and New York.

―Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

I have great admiration for Ann Demeulemeester and Patti Smith, both courageous, boundary-pushing artists.

About 2014-15 A/W collection

―Why have you chosen Tokyo (or MBFWT) as the venue for presenting your collection?

Tokyo is an epicenter of great innovation in the art and design worlds, across all disciplines. I couldn’t be more grateful to be presenting a collection here.

―What is the concept / image for your brand’s 2014-15 A/W season?

The new collection is highly fabric-driven; I fell in love with a number of textiles and let them play a big role in the look and feel of my 2014/15 A/W season.

―What is your vision for your show / installation?

Attainable beauty.


―What are your brand’s future outlook and goal for 2014?

Be progressive, ask questions, push forward.

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