PICKUP 03/08/2026

[yushokobayashi] First Participation Questionnaire

[yushokobayashi] First Participation Questionnaire

Brand information / About the designer

── What inspired you to become a fashion designer? Describe developments leading up to the brand launch.

I originally studied aesthetics and art history at university. I had always loved fashion, and while visiting various art museums, I felt a strong desire to study abroad in London, so I went to Central Saint Martins. I began to study fashion in earnest and presented my collections while I was still a student. While I was still a student, I was approached by a domestic select shop and held a pop-up store. After graduating, I moved to Tokyo and started my brand.

── What is the brand’s concept? What do you want to communicate through fashion designing?

Everything is made by hand in our atelier, which is the joy of crafting. I would be happy if people see our clothes and are inspired to make something themselves. I’m attracted not only to perfection, but also to people who can appreciate the beauty of values ​​that are slightly different from what is considered “normal.”

── What is your source of inspiration in creating fashion? What is your process of developing a design concept?

I’m influenced by all the works created by all the artists. The music and movies I come into contact with every day, and the art museums I visit when I travel are my main inspirations.

── Who are your current stockists (areas, retail formats, etc.)? Describe the typical followers of your brand.

We have a wide range of customers, from those in their late teens to those in their 60s, both from Japan and abroad.
All of our business partners and customers are people who love handiwork and art.

── Which brands, designers, styles and cultures have had the most impact on your fashion designing, and why?

Vivienne Westwood, John Galliano
BLESS, where I interned as a student

Modern and contemporary European and American art

About 2026 AW collection

── Why have you chosen Tokyo (Rakuten Fashion Week TOKYO) as the venue for presenting your collection?

I’ve had 13 independent shows to date. I wanted to take the brand to the next stage, so I applied for and was selected for the Tokyo Fashion Award.

── What is the concept / image for your brand’s 2026 AW season?

For the past three seasons, I have been creating a series of works with the themes of “”death”” and “”separation.
For this collection, I have created fashion pieces with the same themes.

── What is your vision for your show / installation?

We’ll do a FASHION SHOW.

Future

── What are your brand’s future outlook and goal?

While we continue to cherish our existing business partners, we would like to increase our activities overseas as “TOKYO INDIE FASHION LABEL.”

About TOKYO

── What does Tokyo represent for you?

HOME SWEET HOME

── Which parts / sites of Tokyo do you like most? Why?

Harajuku and Shinjuku: My image of Tokyo

── What are your favorite / recommended shops (of any genres, e.g. fashion stores, homeware stores, food services), facilities and sites?

SHEEP, Gotokuji Temple, Shinjuku Kinokuniya


[BRAND]
yushokobayashi

[DESIGNER]
Yusho Kobayashi