In Rakuten Fashion Week TOKYO, as part of our “efforts in strengthening digital projects”, since the 2021 S/S season, we have been carrying out the “DIGITAL VOICE” project utilizing fashionistas and influencers, in effort to raise the level of acknowledgement of RakutenFWT and participating brands.
This season again, we intend to continue on with projects that have proven to be popular, starting with the “street snap project” in which a variety of faces, including models, creators, who embody the “now of fashion”, wear collection items of participating brands, and the “RECOMMEND project” in which fashionistas representing Japan/overseas directly explain attention gathering looks and/or points in recommendation form.

 
■「DIGITAL VOICE RECOMMENDATION」
Fashion journalists, editors, buyers, etc. active in Japan and overseas, will recommend looks and/or must see points of collection shows/attention gathering items, etc. of brands presenting in Rakuten Fashion Week TOKYO 2023 S/S.

レコメンド（ABC順）
Go Akimoto（AKIMOTO Inc. director）
AYANA（ビューティライター）
Maiko Shibata（RESTIR Creative director）
Tracey Cheng（Vice President of Merchandising（Womenswear））
Yu Masui（Fashion journalist）
 
■「DIGITAL VOICE SNAP」
A street snap project which started in the 2021 S/S season, of having a variety of faces, including models, creators who embody the “now of fashion”, wear collection items of brands participating in Rakuten Fashion Week TOKYO. During the 2023 S/S term, in official sites and SNS, we will be delivering attractions of participating brands through a viewpoint differing from runway shows.

Snap model
Shuzo Ohira
Rei Kadota
HibikiSuzuki
MARINA
YAMATO

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DIGITAL VOICE PROJECT

PRODUCTION：STEKKEY
PRODUCER：Takahisa Sunaoshi
ACCOUNT MANAGER：Shohei Kawai
CREATIVE DIRECTOR/EDITOR：Shunsuke Okabe
PRODUCTION MANAGER：Yuya Toma、Yuta Shimizu (Eild)
PRODUCTION STAFF: Anri Murakami
PHOTOGRAPHER：Toshio Ohno（L MANAGEMENT）
STYLIST：Yuto Inagaki（TRONmanagement  Inc.）
MAKEUP ARTIST : Kentaro Katsu
HAIR STYLIST : Miho Emori (KiKi inc.)
DESIGNER：Takaya Ito (REALROCKDESIGN)