Rakuten Fashion Week TOKYO 2025 A/W Event Information
3/16 (Sun.) Opening party held the night before the event!
FASHION PRIZE OF TOKYO 2025 Award-winning brand ssstein will give a presentation and hold a party open to the public.
ssstein | Rakuten Fashion Week TOKYO 2025 A/W
SPECIAL ON-SCHEDULE Return Event ＆RECEPTION PARTY
Date: Sunday, March 16th 18:00～
Venue: Spiral Garden and Spiral Café (Spiral ground floor, 5-6-23 Minami-Aoyama, Minato-ku, Tokyo
*This event will be held in two parts, one part for the media and one for the general public.
Details of the event will be announced at a later date.
TOKYO FASHION AWARD 2025 Award-winning brands present their collections
The TOKYO FASHION AWARD is sponsored by the Tokyo Metropolitan Government and JFWO, the award aims to support Tokyo-based fashion designers, expanding their business to make greater strides into the global arena. The 10th award-winning designers are scheduled to present their collections at the official venues Spiral Hall and TODA HALL & CONFERENCE TOKYO.
[Men’s]
KANEMASA PHIL. (Kengo Baba) March 18th (Tue) 15:30～ Spiral Hall (Spiral 3F)
paratrait (Shunta Sakai) March 21st (Fri.) 21:00～ TODA HALL & CONFERENCE TOKYO HALL A
Tamme (Tatsuya Tamada) March 22nd (Sat) 21:00～ TODA HALL & CONFERENCE TOKYO HALL A
tokio (Tokio Kimura) March 19th (Wed) 15:30～ Spiral Hall (Spiral 3F)
[Women’s]
HATRA (Keisuke Nagami) March 20th (Thu) 21:00～
RIV NOBUHIKO (Nobuhiko Kohama/ River Garam Jang) March 21st (Fri) 14:00～
SATORU SASAKI (Satoru Sasaki) March 20th (Thu) 14:00～
TAN (Aki Murakami) March 22nd (Sat) 14:00～
(From left to right) HATRA(Keisuke Nagami) , KANEMASA PHIL.(Creative Director Kengo Baba), RIV NOBUHIKO(River Garam Jang ), paratrait(Shunta Sakai), RIV NOBUHIKO(Nobuhiko Kohama) Tamme(Tatsuya Tamada),SATORU SASAKI(Sasoru Sasaki),tokio(Tokio Kimura), TAN(Aki Murakami)
JFW NEXT BRAND AWARD 2025 winning brand”TELMA Runway Show
Following its first runway show last season, TELMA, the grand prix winner of the JFW NEXT BRAND AWARD 2025, a brand support program organized by the JFWO, will present runway show for the 25 /W season.
March 21st(Fri) 13:30～
TODA HALL & CONFERENCE TOKYO HALL B
TFA, NBA award-winning brands, and strong brands that have presented the “by R” project participate in the event.
Many brands that have won awards and gained attention through the “by R” project as well as taken part in the Tokyo Fashion Weeks of recent years will be participating in this season’s event again. From left to right: Chika Kisada (TFA 2017, by R 2023 A/W) / FETICO (Emi Funayama TFA 2023, NBA 2023) / pillings (Ryota Murakami TFA 2022) / VIVIANO (Viviano Sue TFA 2023) / yoshiokubo (Yoshio Kubo by R 2023 S/S)
Chika Kisada 25 S/S ©Chika Kisada / FETICO 2025 S/S / pillings 25 S/S ©JFWO / VIVIANO 25 S/S courtesy of brand / yoshiokubo 25 S/S ©JFWO
Participation of designers awarded for their contribution to the development of Japanese fashion and culture.
Tae Ashida: Received the special commendation from the Commissioner of the Agency for Cultural Affairs in 2024
“TAE ASHIDA ” founded by designer Tae Ashida, was the winner of last year’s special commendation from the Commissioner of the Agency for Cultural Affairs. The award is given to those who have contributed to the promotion of national culture through outstanding achievements in cultural activities and to the overseas dissemination of Japanese culture and international cultural exchange.
3/18(Tue)16:30~
See invitation
Harunobu Murata: Newcomer’s Prize at the 42nd Mainichi Fashion Grand Prix in 2024
“HARUNOBUMURATA ” by designer Harunobu Murata was the winner of last year’s Newcomer’s Prize. Established in 1982, the Mainichi Fashion Grand Prix’s Newcomer’s Prize is an award given to the most outstanding creative work of the year. This year, he will participate in the event once again (Also introduced as a TFA award-winning brand on the previous page).
3/22(Sat)16:00~
See invitation
Noteworthy brand topics
HYKE: First physical show in 5 years
HYKE HYKE by Hideaki Yoshihara and Yukiko Ode will present a runway show with an audience for this 2025 A/W season, the first time in five years since 2020 S/S.
3/17(Mon)12:00~
See invitation
HIDESIGN, which presented at PITTI IMAGINE UOMO, returned with a noteworthy installation
HIDESIGN a brand that has been garnering attention as their “ALL ZONE” capsule collection, which was presented at the 107th PITTI IMAGINE UOMO in January of this year, will be re-presented in a wearable version at Rakuten Fashion Week TOKYO.
3/21(Fri)12:00~
See invitation
HUMMEL 00 (HUMMEL OH): First participation with Masanori Morikawa appointed as designer
HUMMEL 00, a fashion line launched in the 25SS season by DENMARK sports brand HUMMEL celebrated its 100th anniversary in 2023. This year, the brand will participate in Rakuten fashion Week TOKYO for the first time in its second season with Masanori Morikawa as appointed the designer.
3/18(Tue)18:00~
See invitation
General Participation Projects
As a Fashion Week dedicated to creating a place where you can discover the fun and emotion of fashion, we will continue to create a variety of content and events open for the general public to enjoy, just as we did in previous seasons.
Official Media WWDJAPAN Special Event: “Invitation to Rakuten Fashion Week TOKYO”
In collaboration with WWDJAPAN, the official media of Rakuten FWT, we would like to invite those of you with an interest in seeing a fashion show in person to draw from a special lottery.Anyone who registers as a member of WWDJAPAN.com is eligible to apply.Application period 2/14 (Fri.) – 3/3 (Mon.))
URL: https://www.wwdjapan.com/articles/2010322
Official media ‘FASHIONSNAP’ BACK STAGE & SNAP program
For the 25A/W season, FASHIONSNAP will take snapshots of participating brands backstage, as well as fashionable visitors at the shows, selected by FASHIONSNAP, and publish them on the official FASHIONSNAP Instagram or website collection pages. Snaps of some of those who have given permission will also be posted on Rakuten FWT and Rakuten Fashion (portal site, Instagram stories, by R Instagram stories).
TOKYO AI Fashion Week
The TOKYO AI Fashion Week is a related event of the Fashion Week under the theme ‘Generative AI x Fashion’.In 2025, it will be held in May at TOKYO TEXTILE SCOPE (abbreviated as TTS), a comprehensive textile exhibition organized and newly held by JFWO. Preparations are underway to enable as many people in the fashion industry as possible to experience the potential of generative AI.