Japan Fashion Week Organization (JFWO) will continue the “JFW Brand Support Program,” which was launched in 2022 as a new support program for designers, enhancing our support by increasing prize money, offering business matching opportunities, and promoting the program globally starting this year. This program is based on the Japan Fashion Week Organization’s mission to create and support designers from Japan for the world by supporting new brands with potential for global success. JFWO will support the winning brands by providing a platform to take their work to the next level. Brands will be able to share their worldview and creations through runway shows in Japan, creating opportunities to improve branding, brand growth, and global recognition.

JFW NEXT BRAND AWARD 2026
Application period May 8^th (Thu.), 2025 ～ June 9^th (Mon.), 2025, Must be received by 18:00 (Japan time)

■Support contents
The following support will be provided in a physical show at Rakuten Fashion Week TOKYO 2026 S/S, starting from September 1st, 2025. The brand will additionally present collections in a physical show format at Rakuten Fashion Week TOKYO 2026 A/W, scheduled to be held in March of 2026.
 
➤Prize money: \3,000,000/per year (excluding tax / in the case of an independent designer, the amount withholding tax).
For both S/S, A/W seasons, the amount of \1,500,000 per season to be remitted to the account of your choice, after the end of each term.
 
Support for show production
➤Official venue usage and participation registration fees will be waived for those showing in a physical format at Rakuten Fashion Week TOKYO 2026 S/S in September 2025.
➤Registration fees will be waived for Rakuten Fashion Week TOKYO 2026 A/W starting March 16th, 2026.
*Venue usage fees are waived only if using the official venue.
➤Footage will be captured of the shows at Rakuten Fashion Week TOKYO 2026 S/S and 2026 A/W, as well as shooting and provision of archival stills.
➤Discount on venue fees when using the official venues for Rakuten Fashion Week TOKYO 2027 S/S onwards.
*Applicable up to 4 times in total.
 
Business matching support
➤Arranging business meetings with JFW overseas buyers during Rakuten Fashion Week TOKYO  2026 S/S.
➤If desired, support for exhibition at overseas joint exhibitions affiliated with JFW.
➤Provision of opportunities to connect with JFW official media.
 
Global appeal support
➤An invitation to PREMIERE VISION PARIS.
*Details of the support will be announced separately once they have been decided.

*The details of the support and schedule of announcements are subject to change.

■Application method
Please read the Participation Guide (PDF) carefully before applying.
Please submit the below ①～③.
1 Request for support application form (Excel data)
2 LOOKBOOK
3 Actual samples of 5 coordinations

*Regarding the support application form
Please fill out the application form (entry sheet) available in the Rakuten Fashion Week TOKYO Official WEB Site and submit by email.
Submit to: rakutenfwt26ss@jfw.jp
Japan Fashion Week Organization   Person in charge: Minegishi

entry sheet: https://rakutenfashionweektokyo.com/common/sheet/en/【en】JFW NEXT BRAND AWARD 2026_application_(Brandname).xlsx

*②③Information materials, such as the LOOKBOOK, product sample, press kits, must be posted to the below address. All materials must arrive by June 9^th, 18:00 (Japan time).
Giraffa bldg.., 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo, 150-0012

Japan Fashion Week Organization  Person in charge: Minegishi

Note: Hand delivering of documents/samples cannot be accepted

■Deadline for applications
Monday 9 June 2025, 18:00 (Japan time)

■Precautions
* Applications submitted after the deadline will not be accepted for any reason whatsoever.
* Indirect application by third parties (PR company, production company, etc.) are not accepted. We ask that the brand applies themselves, directly.

For any further questions or queries regarding the application, please contact: Minegishi (brand@jfw.jp).

【 JFW NEXT BRAND AWARD 2026 JURY】
JFW NEXT BRAND AWARD 2026 Jury details will be announced later.

【The past award-winning brands and their developments】

2023 JFW NEXT BRAND AWARD WINNING BRAND

■ JFW NEXT BRAND AWARD 2023 Grand Prix
FETICO Designer: Emi Funayama

FETICO was selected as the first Grand Prix winner with an established brand identity and female image, unique use of materials and techniques, and a high level of perfection. The brand continues to attract a high level of attention today. Won the TOKYO FASHION AWARD(*1) in the same year and further enhanced the brand’s recognition both domestically and internationally. Since then, she
has continued to participate in Fashion Week in Tokyo and are making great strides forward.

left：FETICO 2023 S/S right：2023 A/W ©JFWO

■Jury’s Special Award
HAENGNAE Designer: anna choi
natsumi osawa Designer: Natsumi Osawa

The above two brands were awarded the Jury’s Special Award due to the high standard of the nominated brands. 23S/S and AW collections were exhibited at the official venue, Shibuya Hikarie, during the fashion week. The exhibit created opportunities for communication with the media and expanding recognition, HAENGNAE was selected as the winner of the TOKYO FASHION AWARD(*1) next year.

left：HAENGNAE 23 A/W right：natsumi osawa 23 A/W ©JFWO

(*1) TOKYO FASHION AWARD＿Organized by the TOKYO CITY GOVERNMENT and JFWO to support young designers,

2024 JFW NEXT BRAND AWARD WINNING BRAND

■ JFW NEXT BRAND AWARD 2024 Grand Prix
KANAKO SAKAI Designer : Kanako Sakai

KANAKO SAKAI was selected for the Grand Prix in recognition of her unique work, which combines the “Tokyo brand” characteristics of cutting with a Japanese sense of beauty and material production by Japanese craftsmen, as well as her new interpretation of traditional techniques. The juries commented, “Her first show opens up for further future possibilities. “

The 24 A/W presentation in this March showed a new side of the brand by facing a theme that she has never touched before, and presented an even more attractive and powerful brand concept and message.　It continues to be a highly regarded brand that attracts a lot of attention.

left： KANAKO SAKAI 2024 S/S right：2024 A/W both ©KANAKOSAKAI

■Jury’s Special Award
fluss Designer: Hikaru Kodama

 In 2024, among the nominated brands, fluss won the Jury’s Special Award since the juries were looking forward to seeing later works. The collection was exhibited at the official venue, Shibuya Hikarie, during the 24S/S and AW seasons. At the 24 A/W, a presentation using models was held, attracting attention from the media and general visitors.

fluss 2024　A/W presentation ©JFWO

2025 JFW NEXT BRAND AWARD WINNING BRAND

■ JFW NEXT BRAND AWARD 2025 Grand Prix
TELMA　 Designer：Terumasa Nakajima

TELMA was selected as the winner because its collection shows strong passion and motivation in its high-quality work. His extensive experience led to high expectations for the expansion of his worldview and development through the medium of fashion shows.

IAs expected, his first show attracted considerable attention both in Japan and overseas, and his 25A/W collection revealed a new side to the brand, propelling him to a new stage in his career.

TELMA 2025 S/S ©JFWO

TELMA 2025 A/W ©JFWO