Today marked the final day of the 2027 S/S season for Rakuten Fashion Week TOKYO (Rakuten FWT) organized by the Japan Fashion Week Organization (JFWO).

– Brands presented on Friday, September 4th –
KHOKI (by R) (From 7:00 PM) Terada Warehouse

Rakuten Group launched the “by R” project in an effort to reinvigorate Japan’s fashion scene and broadcast its appeal globally. “KHOKI,” a brand which garnered global attention after being selected as a semifinalist for the LVMH Prize 2024 and named one of the “10 Asian Designers to Watch” in 2025, returned this season to present their S/S collection.

The Terada Warehouse venue featured elaborate sets including a kitchen and even a bedroom, making it feel as if you were in someone’s home space.

Approximately half of the props used in the show were supplied from the homes of members of the KHOKI design team.

The starting point for the collection was a room in the designer’s childhood home in Yamanashi. The vast array of set items was like emptying out a treasure chest of memories—revealing the roots of the designer through the scenery of their childhood home. This season, the designer added an over-the-top essence reminiscent of stage costumes to their collection. Details from costumes and military uniforms the designer had used to collect were incorporated into the items and styling.

A jacket featuring “Dumbo” particularly stood out amongst the collection, and has been reported to be part of an upcoming collaboration between Dover Street Market and Disney. A member of the design team commented on the show, saying, “I think we’ll be able to convey the brand’s appeal to people who haven’t experienced KHOKI until now. I’m really looking forward to what’s next.”

This memorable evening was attended by various celebrities sporting KHOKI originals, including UTA, Fuju Kamio, and Tsubasa Honda.

KIDILL × ALPHA INDUSTRIES × HIZUME Installation Party was held at MIDWEST TOKYO

An installation party showcasing the world of the collaboration items between KIDILL and ALPHA INDUSTRIES was held at MIDWEST TOKYO.

Original artwork by Trevor Brown, the artist who created the prints on the items, was also exhibited. A special triple collaboration featuring hat brand HIZUME was also unveiled—a unique headpiece reconstructed from an MA-1 jacket. Despite the rain, the venue was bustling with visitors.

– Brands presented today Saturday, September 5th –
The 12th “TOKYO FASHION AWARD 2027″ Award Ceremony (From 1:00 PM) Shibuya Hikarie, Hikarie Hall, Hall A

Today we were proud to announce the winners of the 12th “TOKYO FASHION AWARD 2027.” The following eight brands were this year’s recipients.

— Support during Paris Men’s Fashion Week —
MASAKAZU ARASAWA (CIOTA Designer and Director)
DAISUKE NAKAJO (GOOD PEOPLE GOOD STITCHING GOOD PRODUCT Creative Director)
Midorikawa Design Team
KENTA ORIMI (ORIMI Designer)

— Support during Paris Women’s Fashion Week —
TERUHIRO HASEGAWA & JIANYING “WING” LAI (GURTWEIN Co-founder and Designer)
SUNGHEE PARK(OHROHEE Designer)
PELI (POOLDE Designer)
TAKEMARU ABE (Takemaru Designer)

OHROHEE designer Sunghee Park, who won the award in the brand’s very first year, was moved to tears while giving her acceptance speech. Friends rushed to the venue and celebrated her win with joyful cheers. The Midorikawa design team expressed their enthusiasm, saying, “Until now, we’ve made it a point to remain reserved, but as we mark our 10th anniversary, we’ve decided to use this as an opportunity to step forward and express ourselves more fully.”In Hall A of Shibuya Hikarie’s Hikarie Hall, looks from the eight winning brands were exhibited. The winning brands will receive support for various initiatives, including a pop-up to be held in Seoul this winter, participation in their own showrooms during Paris Fashion Week, and a triumphant return event at the official venue of Rakuten Fashion Week TOKYO 2027 A/W in March 2027.

The winning designers are scheduled to receive ongoing support for their global efforts over the course of four seasons (27A/W, 28 S/S, 28 A/W, and 29 S/S).

9th “FASHION PRIZE OF TOKYO 2027” Award Ceremony (From 2:00 PM) Shibuya Hikarie, Hikarie Hall, Hall B

We are happy to announce the winners of the 9th “FASHION PRIZE OF TOKYO 2027” Sayori Tanaka and Akira Kuboshita, the designers behind “TANAKA.” The award ceremony featured an installation, a performance by Shing02—an artist with ties to the brand—and a runway show featuring 16 models.

“Since winning the TFA three years ago, my goals have become more ambitious, and my desire to make my mark on the world has grown even stronger. I’ve been waiting for the right opportunity, so I’m delighted to have won this award at this moment,” stated Kuboshita. Designer Tanaka commented, “I want to use this award as a springboard to showcase Japanese craftsmanship to the world and, while carrying the dreams and hopes of everyone involved with TANAKA, take our company to new heights.”

As part of future support efforts to raise international profile, shows will be held during Paris Men’s Fashion Week in January and June 2027. Additionally, a triumphant return event will be held during Rakuten Fashion Week TOKYO 2027 A/W in March 2027.

soduk (From 4:00 PM) Shibuya Parco, 10th Floor, PBOX STND

Soduk closed out Fashion Week with a collection themed “LOVE.” The designer created a show that evoked the spirit of Okinawa, designer Kudo’s hometown, all set to a soundtrack produced by KID FRESINO. The KEEN footwear worn by the models was custom-designed by Taichi Yamane, and the gerbera daisies distributed to attendees were prepared by designer Ochi of DILIGENCE PARLOUR. T-shirts and caps created in collaboration with Okinawa’s famous Orion Beer also made an appearance. The show was born from a convergence of all the love that has surrounded the designer. The models leisurely walked down the runway—changing clothes, gazing at paintings, and even stopping to relax in spaces partitioned like rooms.

Models wore indigo-dyed T-shirts and played with tiny ring toys from childhood. Whether you make an effort to piece things together to create the best possible outfit or make everyday clothes from whatever you have, there’s bound to be a special charm, just like that simple nameless meal you eat when you return to your parents’ home after a long time away. To close the event, singer-songwriter Ayano Kaneko performed a live rendition of her song “Sabishikunai (I’m not sad).

The lyrics—“There’s no need to go so far away”—resonated with the warm atmosphere in the venue and the meaning of the gerbera daisies held by the audience—hope—highlighting the contours of the small acts of love that bloom in everyday life.

Official partner NARS provided backstage makeup support

Inspired by François Nars’ innovative and free-spirited philosophy of beauty—NARS, the makeup brand you can always rely on for capturing your artistic vision—has been named the official partner for the 2027 S/S season.

The NARS makeup team, led by Haruna Moto (NARS Lead Makeup Artist), provided makeup support for ENFÖLD, EITARO, and ANNA CHOI.

Various drinks were distributed at the official venue

At the runway events held at the official venue Shibuya Hikarie’s Hikarie Hall, Sapporo Beer’s SORACHI1984, Red Bull energy drinks, the lightly carbonated “kiyasume,” and Rakuten Original Natural Mineral Water were distributed to guests. The drinks were handed out in the foyer after the show, and attendees enjoyed chatting while sipping their drinks.

Launching a social media campaign using the AI “Meta Glasses”

This season, we’re launching a social media campaign that captures the show from a new perspective using Meta Glasses, the AI glasses that have been making waves around the world. Models, designers, and others who wore Meta Glasses to film scenes during Fashion Week will be posting their footage on social media. Four brands will be featured: yoshiokubo, EITARO, yushokobayashi, and RequaL≡. The footage will be released sequentially on our official Instagram account so be sure to check in for updates.