Information
JAN. 31, 2014

MBFWT 2014-15 A/W, Key Visual Released

MBFWT 2014-15 A/W, Key Visual Released

Mercedes-Benz Fashion Week TOKYO 2014-15 A/W key visual also the graphic designer & art director is Rikako Nagashima. And also concept is “draw your life”. Check it out!

Mercedes-Benz Fashion Week TOKYO 2014-15 A/W Key Visual

Concept:
“draw your life”

Enjoying fashion is like drawing your own picture around yourself.
The thing that will engender that person appears as a drawing.
Dressing up is drawing.
Your future self, meetings from days to come, new things,
unseen objects, new places, paths not yet paved.
The power to create your future lies within the power to draw
which is in your mind.

Rikako Nagashima

Staff:

■GRAPHIC DESIGNER & ART DIRECTOR

Born in November 11, 1980.
Graduated department of Visual Communication Design of Musashi Art University in 2003.
Born in November 11, 1980. Graduated department of Visual Communication Design of Musashi Art University in 2003.
Aside from working on branding, package designs, product designs, and advertisements which include such works as the Mercedes-Benz Fashion Week TOKYO key visual, Ryuichi Sakamoto’s YCAM 10th concert design, and the graphic design for the book cover “Aikokusya no Yuutsu (The Patriots’ Melancholy),” for personal work, he also hosted the “PEACE SHADOW PROJECT” with modern artist Tatsuo Miyajima, and has his own personal contemporary brand “Human_Nature.”
Products created in collaboration with BAOBAO ISSEY MIYAKE will be released starting February 12, 2014. He will also serve as an international juror at the 2014 ONE SHOW.
Awards received:She received variety of awards inside and outside the country; Mainichi Advertising Design Award(2005), Tokyo ADC Award(2006、2011), New York ADC Silver Award(2004), Cannes Design Silver Award(2011), Asia Pacific Gran Prix Advertising Festiva(2011)l, JAGDA Newcomer Award(2010), London D & AD Silver award(2012), Warsaw Biennale Silver Award(2012), Japan Packaging Design Gold Award(2013), Minister of Economy(2013) etc. And also she was in charge of the international judgement of New York ADC award.

rikako-nagashima.com

■GRAPHIC DESIGNER

Taisei Fujimoto
Jun Takahashi
Yuko Nagano
Yi-wen Wang

■PHOTOGRAPHER

Piczo

■Casting

BOBBIE (HYPE)

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