MBFWT 2016 S/S | Key Visual Released
The key visual for Mercedes-Benz Fashion Week TOKYO 2016 S/S is now complete.
The creative & art direction and graphic design work for the key visual was undertaken by Masanori Sakamoto; a representative for design firm Deltro who has been active primarily in the fields of on-screen media art direction and design.
Mercedes-Benz Fashion Week TOKYO 2016 S/S
Key Visual
MBFWT 2016 S/S Key Visual Special Site
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Concept
The Difference of Ideas
For those who engage in fashion design or manufacturing in a broad sense,
the “source of ideas” originates
from what the person has previously been through.
What one sees, what one touches, various plants and animals,
encounters with people, places, or experiences – ideas start to take
physical forms by finding an inspiration among these particulars.
The sources of these ideas are initially abstract,
primitive gemstones of images that are within one’s mind.
But after going through several steps and being combined
with other elements,
they are cut and polished into a complete and beautifully functioning figure.
This process entails the original form, the texture and detail of the material,
a change of mindset, and the accepting and rejecting of ideas.
This key visual deals with an immense amount of idea sources
which have yet to either encounter or be anchored by any concept.
By diverging from orthodox fashion design approaches,
the visual materializes the concepts as objects that closely resemble
but differ from clothes,
and attempts to combine them with an image of a person.
Adding an ample amount of unreality,
which normally would not exist in the real world,
is resulting as unexpected outcomes and bringing new awareness.
Under the theme of fashion design,
this key visual allows to see many different phenomena
that are likely to take place in manufacturing processes.
Based on the standpoint that cars, just like fashion,
are items that represent and reflect one’s lifestyles,
the entire exterior of the car portrayed in the key visual
is mirror-coated to make its presence strongly felt as a visual symbol.
Staff
■CREATIVE & ART DIRECTOR / DESIGNER
Masanori Sakamoto (DELTRO)
Sakamoto was born in Shizuoka Prefecture, Japan, in 1972. He serves as the representative for design firm Deltro, and is also an art director/designer. He became self-employed in 1999, and has engaged in art directions, designs, and programming for a diverse range of fields including companies, fashion, and animations. In 2009 he launched Deltro Inc. together with technical director and programmer Ken Murayama. Deltro straddles media and fields by setting its main pillar as design/technology-based expressions, and is continuing with its efforts to share inspirations and the essence of things with people. He received a multitude of advertising awards from groups in Japan and elsewhere, including the Cannes Lions International Advertising Festival, the CLIO Awards, the D&AD awards, and the One Show. He actively develops original typefaces regardless of client-order or private-based works. Some of his representative works are: the Intel® “The Museum of Me” website and the Honda “RoadMovies” app; promotion activities for UNIQLO or Nike in the field of fashion and sports; “iida UI European-language fonts for au INFOBAR” with regard to typeface development; and “Ghost in the Shell: S.A.C.,” ”Eureka Seven,” and “Guilty Crown” websites for animation works.
http://deltro.jp
■PRODUCER
Yuki Tazaki (WOW)
Yasuaki Matsui (WOW)
■MODEL
Mona Matsuoka (IMAGE)
■PHOTOGRAPHER / DIRECTOR OF PHOTOGRAPHY
Minoru Kaburagi (SIGNO)
■STYLIST
Yoshi Miyamasu (SIGNO)
■HAIR ARTIST
CHINATSU (SIGNO)
■MAKE-UP ARTIST
Mariko Tagayashi (SIGNO)
■VISUAL ART DIRECTOR
Shota Oga (WOW)
■VISUAL ART DESIGNER
Hiroshi Takagishi (WOW)
■CG / MOVIE EDIT
WOW
■MUSIC
dajistudio
COSTUME COORDINATION
Boots：Yohji Yamamoto
Pierce：flake
HAIR PRODUCTS
L’Oréal PROFESSIONNEL / Elnett pure
L’Oréal PROFESSIONNEL / VALENCE 3 MOUSSE Extra Hard
TAMARIS / HairFini GOLD SF
john masters organic / shine on
