I enjoy that point that the collections released feel real and have a story to them. Could possibly be the most fitting for select shops of all the MBFWT women’s brands.

Pulls off the 60’s style, the must check trend of the season, with a stylish and mature taste.

Brand

It was interesting because, although the image was that of a popular reasonable-priced brand targeted at young women on ZOZOTOWN, it had its own unique style and philosophy.

Minimal and natural, the balance of the voluminous Aran sweater top, long yet light texture skirt, flat sandals like Birkenstock’s, and thick socks was interesting.

Brand

There was no sciolistic feel often inherent to the collection brands in Tokyo, resulting in a good taste. The brand is promising with many cute individual items.

The dressed-down feeling of combining a sweater with tuxedo pants was nice.

Brand

The collection this time around had just the right balance of realism and a mode sense.

Attention will be given to sweater looks, the trend item in any collection, but the sweater coordination from somebody who started his career as a sweater designer is as great as expected. Showing a bit of the shirt tail from under the sweater converts the look from a preppy style to that with a mode feeling, and represents the MAGO’ish best style from his collection this time around.

Brand

The collection this time was fabulous! Truly a TOKYO STYLE to set out on the world!

This feeling of a mixture of pop and futurism could be a style original to Tokyo.

Brand